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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,595 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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2026 - 2050 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Valerie Z

Jun 21, 2021

Very good course. Recommand

By Ramil N

Jan 2, 2021

It was a very useful course

By Harsh S

Sep 13, 2020

Exceptional, truly amazing.

By Ravi R

Jun 20, 2020

very knowledgeable sessions

By Anjali J

May 23, 2020

Insightful and interesting.

By Juliette B

May 21, 2020

The lecturer was amazing!!!

By Niyati M

Apr 29, 2020

The professor is fantastic!

By FANGYU W

Feb 27, 2020

It's a mind-blowing course.

By Chintu K

Mar 18, 2019

Good course for Foundation.

By Kapil B

Sep 6, 2023

Very well designed course.

By Fayzalii S

Feb 25, 2023

The best course in town...

By SHRIJITH R

Sep 27, 2021

Brilliant and Insightful.

By Mario D

Sep 22, 2021

This course is outstanding

By Aditya P S

Jun 21, 2021

It was a great experience.

By Rohan S

Jun 14, 2021

Great Insights of Business

By Giovanni M R

May 11, 2020

perfect concepts and tasks

By philip n

Oct 14, 2021

Highly valuable content.

By Daud H

Jun 11, 2021

Great learning experience

By Girish D

May 14, 2021

BEST COURSE AND BEST APPP

By Rutuja R M

Apr 27, 2021

great learning experience

By MUNEZERO H

Jan 25, 2021

it was my best experience

By Pfarelo R

Sep 30, 2020

Vvery informative course.

By Omonbhude I

Jul 29, 2020

Truly Exceptional Course.

By Justine M

Jul 27, 2020

Insightful and enjoyable!

By Charles T J

May 15, 2020

excellent course with rel