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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,595 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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2101 - 2125 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Urika R

Oct 11, 2020

An insightful course!

By Rishav M

Jul 21, 2020

Very efficient course

By Anushree g

Jun 26, 2020

Its very good for us.

By Prabhat G

Jun 7, 2020

This was awesome mooc

By Peter D

Apr 23, 2024

I loved this course.

By Clara P C

Jun 9, 2023

A very useful course

By Mohamed A

Mar 1, 2023

Very valuable Course

By Zemtsov A

Jan 7, 2023

Very sharp and clear

By Rhoda A

Oct 31, 2022

Very well delivered.

By Polina L

Jun 10, 2022

great course thankx

By Ejaz S

Mar 6, 2022

very Amazing Course

By Kshitij S

Mar 4, 2022

wonderful learnings

By GIAN M O

Jul 18, 2021

Very Good Professor!

By Muhammad A I

Jul 8, 2021

excellent experience

By Busra G A

Feb 20, 2021

I really enjoyed it!

By David P

Nov 29, 2020

Very good instructor

By MD. F S

Sep 2, 2020

It was a great MOOC.

By Swarnalakshmi

Aug 24, 2020

Wonderful to adopt !

By Dive A B

Aug 4, 2020

Professor is great !

By Jaime A M B

Oct 28, 2019

Totally Recommended!

By Juan F V

Sep 27, 2018

great course so far,

By Mei S

Sep 12, 2023

Sangat bagus sekali

By Ko Y

Aug 18, 2022

great course per se

By Nurlaila I P

Aug 16, 2022

good for a beginner

By Khyati M

Jun 29, 2021

very well organised