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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,595 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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2126 - 2150 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Paula B

May 28, 2021

Its amazing course.

By ELIAS P N

Feb 11, 2021

Thank you Coursera!

By Narumol K

Dec 11, 2020

Easy understanding,

By Olesea C

Jun 16, 2020

Excellent course!!!

By mariela p

Jun 10, 2020

Really interesting!

By Daniel B

Apr 24, 2020

Great experience!!!

By Jonathan W

Apr 8, 2020

Very clear delivery

By Mg T K

May 9, 2019

I LIKE EXCELLENT...

By Amna A

Nov 21, 2018

Very understandable

By Beatriz M d S

Dec 30, 2023

Excellent content!

By Kurt L B

Aug 4, 2023

loving this course

By Mekala K N 1

Jul 20, 2023

Very useful course

By Mursaleen S K

Oct 26, 2022

Very useful course

By tauheed b m

Sep 21, 2022

Fantastic Course!

By Just W T L E

Jul 18, 2022

i had a great time

By Vin M

Jan 18, 2022

such a nice course

By SOL K

Jan 15, 2022

WellRepresentative

By reyyan a

Nov 11, 2021

very useful course

By Nacha S

Aug 8, 2021

excelente course!!

By DongPV5

Aug 6, 2021

Thank you so much!

By YEN H

Jul 26, 2021

I like this course

By faith n

Apr 16, 2021

excellent teaching

By Jerome V (

Apr 11, 2021

Very Useful course

By Fatima L A

Dec 8, 2020

It's really useful

By Dharmendra K

Nov 7, 2020

Awesome experience