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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,596 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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2276 - 2300 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Cani M

Dec 6, 2020

Great course!

By MUHAMMAD F H

Nov 20, 2020

Great course

By Anju P

Jun 17, 2020

great insight

By Naomi V L

May 29, 2020

Great course!

By Nazmul A J

May 19, 2020

Alhamdulillah

By Marta B

Apr 25, 2020

Really great!

By claudia m

Mar 26, 2020

GREAT COURSE¡

By Marco P

Oct 21, 2024

Great course

By Khalid A

Sep 26, 2024

Great course

By lavasko h

Apr 18, 2024

great course

By MANORANJAN P

Jul 10, 2023

Great Course

By Mohammad M

May 5, 2023

It was great

By tsepo m

Dec 8, 2022

excexcellent

By Emilie L L A

Oct 24, 2022

AMAZING !!!

By Nesrin F M

Jun 17, 2022

Great crouse

By Evans K D

Apr 9, 2022

Great course

By Hitanshree S

Feb 15, 2022

Englitening

By Syed Z H

Dec 13, 2021

best teacher

By Aakritee G

Nov 3, 2021

Great Course

By Haripriya.R

Sep 1, 2021

Great course

By Eduarda N Z

Dec 22, 2020

Sensacional!

By Wilfredo C P

Dec 9, 2020

Very useful!

By JEAN P L

Nov 26, 2020

Great course

By Alcides I A G

Nov 15, 2020

Great Course

By ABHISHEK K

Sep 18, 2020

Great course