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Learner Reviews & Feedback for Branding and Customer Experience by IE Business School

4.7
stars
512 ratings

About the Course

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between
and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s
implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in
the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and
organizing students' thinking about the operational implications of their branding projects. Through the framework, we will de...
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Top reviews

FF

Feb 22, 2024

A compact course designed for those interested in delving into branding, customer experience, and how they intersect. I thoroughly enjoyed the insights gained during the capstone project experience.

NS

Feb 16, 2019

El curso está muy bien estructurado, además los vídeos explicativos y los artículos que contiene son muy útiles y ayudan a comprender el contenido del curso de manera sencilla y amena.

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26 - 50 of 118 Reviews for Branding and Customer Experience

By Mariana R

Nov 21, 2022

Curso Maravilhoso! Aprendi muito, e recomendo pra qualquer um que goste da Área de CX e Branding!

Aulas breves, porém riquíssimas de conteúdo e aprendizado! Aprovadíssimo!

By santiago p d c

Nov 18, 2020

CX is essential for every company. Highly recommend this course to understand what stands behind succesfull business! Instructor is clear on main course objectives.

By Silvio A d S J

Oct 23, 2020

The Branding and Customer Experience course was able to consistently address many important areas for any professional who wants to develop working with this.

By Serena S

Feb 24, 2023

Very interesting and useful! Just one consideration: the final assignment seems very similar to the first one. Perhaps it could be described better.

By Deleted A

May 30, 2022

Content and methods (reading, listening, doing yourself) is great! You get into various topics without getting to complicated and lost in theories.

By Kerstin W

Nov 1, 2021

Great overview over Branding & Customer Experience - good structure and good content - helpful examples and practical insights. Thanks a lot!

By Stephan B

May 11, 2022

Not only speaking about the perfect way in a theoretic optimal environment, but also the pitfalls and risk to watch for. Very good

By ANASTASIIA B

May 2, 2020

Great course with lots of insights, videos, additional material to read and valuation of the knowledge on each step. Thank you!

By Innocent F M

Dec 28, 2024

It has really given me an upgraded perspective in the whole idea of customer experience and how to improve it.

By Joaquin E

Jul 16, 2019

Really interesting. I learned some concepts I didn't know I knew and some unknown for me.

By Amira S M

Apr 22, 2020

Very Resourceful and educational

Totally recommended for Business Dev. and Customer x

By MARIA J T T

Sep 24, 2024

Un curso muy completo y el profesor Michael explica muy bien los temas abordados

By Firuza

Oct 6, 2020

Very good, got many knowledge, however would appreciate more quizes and tasks.

By Morales G I

Jan 10, 2025

Excelente forma de aplicar los contenidos en ejercicios prácticos y evidentes

By Mahesh S

Jul 30, 2020

Excellent Learning opportunity and also platform. Nice Journey. Thanks.

By Shaurya s

Apr 19, 2020

Amazing experience and thank-you for valuable insight into the course.

By Valdemiro G

Oct 16, 2020

Amazing insight into the customer journey and product design.

By Aniket P

Jun 16, 2020

Fantastic course, gives you unique information and new vision

By Human C

Dec 20, 2021

the course and the mentor gave very well study material

By Veronica C R

Jan 20, 2019

Excellent content and presented in a very engaging way.

By C. R S

Nov 12, 2021

Interesting and useful information. Great teachers

By Olla E

Aug 27, 2020

it was very insightful and educational..

Great Job!

By Ritesh A

Sep 2, 2020

Very good Course for under standing Customer

By Patricia E P R

Mar 29, 2022

Me encantó, pude aprende mucho con el curso

By Sebastian M

Sep 22, 2020

Excelente profesor y profundidad del curso!