Effective writing is a powerful tool in the business environment. Learn how to articulate your thoughts in a clear and concise manner that will allow your ideas to be better understood by your readers. Improve your business writing skill by learning to select and use appropriate formats for your audience, use the correct medium and adjust your writing style accordingly, as well as identify your objective and communicate it clearly. You'll also learn to spot, correct and avoid the most common writing pitfalls, and gain valuable experience analyzing, writing and revising a wide spectrum of business documents. From a simple email to a complete report, learn how to put good business writing to work for you.
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High-Impact Business Writing
This course is part of multiple programs.
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Instructor: Sue Robins, M.S. Ed.
202,470 already enrolled
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(3,839 reviews)
What you'll learn
Write effective presentations, emails, writing for visual communication
Edit and proofread business documents
Create business reports and press releases
Spot, correct and avoid the most common writing pitfalls
Skills you'll gain
Details to know
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4 assignments
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There are 4 modules in this course
In this first Module of High-Impact Business Writing, you will learn the necessity and utility of understanding your audience for a business document. You will learn how to write with clarity and brevity as well as how to make appropriate language and word choices for that audience. This module also addresses the structure and important considerations for the most frequently used document types for business applications.
What's included
1 video4 readings1 assignment2 discussion prompts
Module 2 is focused on the frequently mistaken or overlooked aspects of impactful writing. Common spelling errors, incorrect word usage, and judicious word selection that are important for business writing will be highlighted. Subject-verb and noun-pronoun agreement as well as verb tense and common rules of punctuation are reviewed. This module concludes with some rules of sentence structure and paragraph development to aid in the creation of universally understandable, cogent documents.
What's included
1 video3 readings1 assignment1 discussion prompt
In Module 3, we study some of the more common message types: positive messages, negative messages, and persuasive messages. Each type of message will be characterized and strategies for common forms of documents within each of these message types will be presented and practiced. This module also includes best practices for email use, including when email is the preferred choice, creating effective subject lines, and pertinent content choices.
What's included
1 video4 readings1 assignment1 discussion prompt
The final module of this course begins with an overview of report preparation, including structure and content considerations. The three forms of review for a document: editing, revising, and proofreading are explained in detail and their purposes explained. This module also includes some best practices for writing in a virtual and shared virtual environment as well as recommendations regarding the visual appeal of documents, both on paper and online.
What's included
1 video4 readings1 assignment1 discussion prompt
Instructor
![Sue Robins, M.S. Ed.](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/6e/9315a053fa11e48335f5d6d9d10ade/Sue-Robins.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
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Recommended if you're interested in Business Essentials
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Learner reviews
3,839 reviews
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Showing 3 of 3839
Reviewed on Jul 7, 2020
The structure of course is very interesting,easy to understand and very informative.Its definitely helps me to improve my communication skills over digital platform.
Reviewed on May 1, 2020
There seems to be something wrong with the lesson on editing, revising, and proofreading.In slides 8-10 it seems that the terms for editing and revising were swapped.
Reviewed on Apr 23, 2016
Sue Robins is an excellent instructor in the art of business writing. She will help you navigate the nuances and best practices behind a good business document
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