In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.
New Models of Business in Society
This course is part of Entrepreneurship: Growing Your Business Specialization
Instructor: R. Edward Freeman
114,631 already enrolled
(4,031 reviews)
What you'll learn
New models of how to run an effective business that makes the world a better place
Corporate responsibility, philanthropy, and building sustainable value
Creating value for stakeholders through conscious capitalism and stakeholder theory
How to develop a business idea that makes money and makes the world a better place
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There are 4 modules in this course
We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the global financial crisis and how a new story is now emerging.
What's included
6 videos1 reading1 assignment
In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis.
What's included
7 videos1 assignment
In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders.
What's included
7 videos1 assignment
We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an opportunity for what your next steps might be as a stakeholder entrepreneur.
What's included
6 videos1 assignment
Instructor
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Recommended if you're interested in Leadership and Management
University of Virginia
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Reviewed on May 7, 2020
It was nice to know different ways through which a potential entrepreneur can contribute to the society. I really liked the way Prof. Edward Freeman explained by giving numerous examples. Thank you!
Reviewed on Feb 10, 2020
The course is very informative on the business environment pertaining to how business focus from just making money to fulfilling a purpose that benefits the society in which it operates
Reviewed on Apr 20, 2020
The professor is very passionate about the subject and gives good insights. I would recommend this course to everyone who wants to return it back to the society through their business decisions.
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