Hoy en día, una estrategia de distribución forma parte del ADN de muchas empresas y una correcta gestión del canal es clave para el éxito de su producto. Los planes de distribución deben prepararse a largo plazo, combinando las siguientes áreas principales: perfil de la empresa, estructura de la cartera y posicionamiento de precios, política de salida al mercado, marketing comercial y minorista, comercio electrónico y gestión minorista global.
Gestión del canal de distribución y retailing
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Gestión del canal de distribución y retailing
This course is part of Implementación del Marketing Mix Specialization
Instructor: Maria Teresa Aranzabal
11,721 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.7
(431 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 7 hours
Learn at your own pace
97%
Most learners liked this course
What you'll learn
Conocer los pasos para diseñar y gestionar un canal de distribución, identificar a los actores, sus funciones y cómo gestionar los conflictos.
Identificar los tipos de estrategias de venta al por menor y cómo los minoristas mantienen ventajas competitivas sobre su competencia.
Descubrir diversas oportunidades de crecimiento para los minoristas y determinar qué estrategias de entrada son las mejores.
Conozca la importancia de una presencia online estratégica para los minoristas y las tendencias futuras en la venta al por menor.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 quizzes
Taught in Spanish
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This course is part of the Implementación del Marketing Mix Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
Al final de este módulo sabrá cuáles son los pasos para diseñar y gestionar un canal de distribución. También podrá identificar los actores más importantes de los canales de distribución y sus roles.
What's included
7 videos1 reading1 quiz
Al final de este módulo podrá distinguir los distintos tipos de canales de distribución y los conflictos que surgen entre ellos, así como las formas de solucionar esos conflictos. También aprenderá cuál es la naturaleza actual, la estructura, los actores clave y el futuro del marketing al canal.
What's included
8 videos4 readings1 quiz
Al final de este módulo podrá identificar los tipos de minoristas, las estrategias de venta al por menor y cómo estos minoristas mantienen ventajas competitivas con respecto a su competencia. También aprenderá el papel de las 4 P del juego del marketing en esas estrategias de venta al por menor.
What's included
9 videos1 reading1 quiz
Al final de este módulo podrá identificar diversas oportunidades de crecimiento para los minoristas y determinar qué estrategias de entrada son más adecuadas para cada circunstancia. También conocerá la importancia de tener una presencia estratégica en Internet para los minoristas y las tendencias futuras en retailing.
What's included
10 videos4 readings1 quiz
Instructor
Instructor ratings
4.9 (84 ratings)Offered by
Recommended if you're interested in Business Strategy
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