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Learner Reviews & Feedback for Channel Management and Retailing by IE Business School

4.5
stars
1,108 ratings

About the Course

Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management. Profesor Maria Teresa Aranzabal guides you through: - The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others. - The retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. The main goal of this course is that you understand how channel management and retailing can improve performance in your business. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Top reviews

AA

Aug 2, 2020

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.

RR

Oct 12, 2020

Very important knowledge though not easy to absorb, I will revisit this course from time to time. I learned a lot from this course. Thank you and appreciate it.

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101 - 125 of 202 Reviews for Channel Management and Retailing

By Sanket A

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Mar 16, 2018

nice!!

By Aligulu M

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Sep 3, 2017

thanks

By ALGHANMI, R A A

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Mar 28, 2021

great

By Md. R Q S

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Sep 8, 2020

great

By Rami R

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Dec 17, 2019

Great

By SARAN K K C

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Nov 12, 2024

hiug

By Pooja D S

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Aug 29, 2024

Good

By Tushar K P

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Jul 10, 2023

good

By Cristina A O A

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Nov 14, 2022

bien

By Gaytri B

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Feb 18, 2022

good

By muntaha

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Oct 13, 2021

good

By KATLA S K

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Sep 14, 2021

Good

By ABHIJEET S

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Apr 25, 2021

Nice

By venugopal M

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Feb 26, 2021

good

By Sahilpreet S P

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Feb 16, 2021

Good

By Shruti G

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Jan 28, 2021

good

By Aditya A

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Nov 30, 2020

good

By Mymoon b S

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Nov 22, 2020

Good

By Deleted A

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Nov 17, 2020

Good

By jujjuri g

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Aug 26, 2020

good

By Mona A A

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Jul 22, 2020

good

By Thu Z M K

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Aug 17, 2019

Good

By MADAN H M A S

•

Feb 27, 2023

جيد

By Rajamohan R M

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Dec 9, 2021

NA

By 송희 백

•

Dec 13, 2017

g