Marketing Management: What Is It and Why Does It Matter?
January 22, 2025
Article
Instructors: Emily Boehm
Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
11,250 already enrolled
Included with
(273 reviews)
(273 reviews)
Add to your LinkedIn profile
23 assignments
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
Chimpanzees are one of our closest living relatives, yet almost nothing was known about their behavior in the wild until Jane Goodall started her groundbreaking study of the chimpanzees of Gombe, Tanzania in 1960. This study continues today, following the same chimpanzee families that Jane Goodall first encountered over 55 years ago. Guided by three course instructors who have lived and worked with the Gombe chimpanzees, you will learn how Goodall’s early discoveries changed our view of human uniqueness. By completing the course, you will gain a new appreciation of the deep similarities between chimpanzees and humans in intelligence, tool use, hunting, personality and social relationships, as well as some key differences. You will learn how chimpanzees interact with their environment and how their behavior is influenced by ecology, as well as the severe conservation challenges they face today. And you will employ your new knowledge of chimpanzees to construct a persuasive argument for their protection. This course is open to everyone interested in learning more about these fascinating and complex beings. Knowledge of high-school level biology is beneficial but not required. Please keep in mind, however, that the content of this course will cover all aspects of chimpanzee life, including scientific discussion of sexual and aggressive behaviors.
Welcome! We are glad you chose to join us to learn more about chimpanzees. We are looking forward to sharing what we've learned while we have studied chimpanzees. Please watch our welcome video to get started.
1 video3 readings
For this week, learners will experience the adventure and risks that Jane Goodall undertook in launching her research at Gombe. Learners will be able to recognize why it's important to study chimpanzees and the kinds of research questions we can ask by studying them. Learners will be able to identify different techniques used to collect the different kinds of data necessary to answer the research questions. Additionally, learners will be able to identify the range of chimpanzee populations across Africa and the structure of chimpanzee communities.
9 videos5 readings5 assignments
In this week, learners will understand key similarities and differences in birth and motherhood in chimpanzees and humans and will be able to list and explain major development milestones in infant and juvenile chimpanzees. Additionally, learners will be able to classify types of infant play and recognize the value of play for chimpanzee development.
7 videos4 readings4 assignments
Upon completion of this week's materials, learners will be able to create a framework to outline a typical day in the life of a chimpanzee. This includes being able to identify important food sources for chimpanzees and being able to relate differences in diet to changes in behavior. Learners will also be able to hypothesize about the cognitive skills required for chimpanzees to forage and hunt successfully.
8 videos4 readings4 assignments
In this week, learners will be able to identify the types of competitive and friendly behavior that chimpanzees demonstrate between and within groups. They will appreciate the importance of dominance hierarchies and how these are determined and be able to evaluate the importance of close social bonds for chimpanzees. Learners will also be able to identify both male and female mating strategies, including female sexual swellings and when they occur. Additionally, by the end of this week learners will be able to explain why there can be conflict between males and females over mating and why inbreeding is worse for females than males.
16 videos7 readings6 assignments
In this week, learners will be able to identify and describe threats to chimpanzee populations and evaluate the role that captive chimpanzees play in chimpanzee conservation. Learners should also be able to make an effective argument against the use of chimpanzees in entertainment in terms of effects on conservation efforts and attitude, as well as assess the importance of education and human wellness in conservation outcomes. Lastly, learners should be inspired to contribute to the goal of chimpanzee conservation through actions and outreach.
10 videos4 readings4 assignments1 peer review
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.
University of Minnesota
Course
Rice University
Course
Dartmouth College
Course
University of Leeds
Course
273 reviews
91.94%
7.69%
0.36%
0%
0%
Showing 3 of 273
Reviewed on May 18, 2020
The course was short, fun, and enjoyable for those looking to further their primate knowledge :)
Reviewed on Apr 10, 2019
A very interesting overview of chimpanzee behavior, ecology, and preservation. This course makes you want to go to Africa and spend at least some time working with chimpanzee studies.
Reviewed on May 22, 2019
This course was so interesting and helpful! I really hope more courses like this are designed for the other great ape species!!!
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.