En este primer estaremos curso se estará revisando el manejo correcto de la marca en los negocios el cual es fundamental para crear una ventaja competitiva y así diferenciarse de sus competidores para dar sustentabilidad a la empresa en el largo plazo y consolidarse en sus mercados.
¿Cómo funcionan las marcas?
¿Cómo funcionan las marcas?
This course is part of Gestión de Marca Specialization
Instructor: Rafael José Arria Ramos
4,993 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.9
(112 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 23 hours
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Assessments
15 assignments
Taught in Spanish
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This course is part of the Gestión de Marca Specialization
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There are 4 modules in this course
En este primer tema revisaremos los conceptos básicos de una marca. Analizaremos cada uno de los elementos que constituyen la base de la creación de una marca, y cuyo fortalecimiento implica una mejora en el desempeño para la organización.
What's included
2 videos13 readings4 assignments1 discussion prompt
En este tema conoceremos cómo funciona una marca desde la perspectiva del consumidor y de la empresa. Identificaremos las principales funciones de una marca y explicaremos los elementos tangibles que construyen una marca. Analizaremos también cómo están cambiando los hábitos y los patrones de los consumidores post pandemia y cómo se están gestionando las marcas ante este cambio.
What's included
2 videos10 readings3 assignments1 discussion prompt
En este tercer tema conoceremos cómo mantener la reputación de una marca en el largo plazo. Identificaremos aspectos de una marca, su público objetivo, cómo crear una identidad visual e imagen de marca. Analizaremos también el ciclo de vida de una marca y su anatomía.
What's included
2 videos9 readings3 assignments1 peer review1 discussion prompt
En este tema conoceremos los tipos de estrategia adoptados por diferentes marcas como arquitectura de marca. Identificaremos la importancia de tener un slogan, como se diseña y conoceremos también que es branding interno y cómo puede favorecer a la cultura de trabajo de la empresa poner en marcha un plan interno de marca.
What's included
3 videos10 readings5 assignments1 discussion prompt
Instructor
Instructor ratings
4.7 (18 ratings)Offered by
Recommended if you're interested in Marketing
Tecnológico de Monterrey
Universidad Nacional Autónoma de México
Universitat Autònoma de Barcelona
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4.9
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JG
5
Reviewed on Feb 28, 2024
excelente curso,muy interactivo,dinámico,claro y preciso. con temas interesantes para lograr con éxito la gestión de marca
ML
5
Reviewed on Jun 23, 2023
Un curso muy entretenido y lleno de actividades para aprender de manera interactiva y sencilla los fundamentos de la Marca
JB
5
Reviewed on Nov 13, 2023
El curso brinda conceptos claros que ayudan a introducirnos en el mundo del Marketing.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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