Do I need to take the course in a certain order?

This is the fourth of seven courses in the Google UX Design Certificate. We highly recommend completing the seven courses in this certificate program in the order presented, because the content and applications in each course build on information presented and practiced in earlier courses.

What will I get if I subscribe to this Certificate?

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Conduct UX Research and Test Early Concepts

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Conduct UX Research and Test Early Concepts

Name: Conduct UX Research and Test Early Concepts
Rating: 4.786660046342271 (6042 reviews)

This course is part of Google UX Design Professional Certificate

Instructor: Google Career Certificates

335,408 already enrolled

Included with

4 modules

Gain insight into a topic and learn the fundamentals.

6,042 reviews

Beginner level

No prior experience required

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

6,042 reviews

Beginner level

No prior experience required

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

What you'll learn

Plan and conduct moderated and unmoderated usability studies.
Synthesize observations from usability studies and come up with insights.
Share research methodology and insights using persuasive presentation skills.
Modify low-fidelity designs based on research insights.

Skills you'll gain

Category: User Interface and User Experience (UI/UX) Design
Category: User Research
Category: Public Speaking
Category: Research Design
Category: Information Privacy
Category: Research Methodologies
Category: Interviewing Skills
Category: User Experience
Category: Design Research
Category: Usability
Category: Presentations
Category: User Experience Design
Category: Prototyping
Category: Mobile Development
Category: Usability Testing
Category: Data Ethics
Category: UI/UX Research

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

19 assignments¹

AI Graded see disclaimer

Taught in English

Build your Design and Product expertise

This course is part of the Google UX Design Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Google

There are 4 modules in this course

Conduct UX Research and Test Early Concepts is the fourth course in a certificate program that will equip you with the skills you need to apply to entry-level jobs in user experience (UX) design. In this course, you will learn how to plan and conduct a usability study to gather feedback about designs. Then, you will modify your low-fidelity designs based on insights from your research.

Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. By the end of this course, you will be able to: - Plan a UX research study, including the project background, research goals, research questions, Key Performance Indicators, methodology, participants, and script. - Explain the importance of respecting privacy and user data. - Conduct a moderated and unmoderated usability study. - Take notes during a usability study. - Create affinity diagrams to group and analyze data. - Synthesize observations from research and come up with insights. - Develop persuasive presentation skills to share research insights. - Modify low-fidelity designs based on research insights. - Continue to design a mobile app to include in your professional portfolio. To be successful in this course, you should complete the previous three courses in the certificate program. Or, you need to have an ability to conduct user research to inform the creation of empathy maps, personas, user stories, user journey maps, problem statements, and value propositions; as well as an ability to create wireframes and low-fidelity prototypes on paper and in Figma.

Learn how to plan a UX research study! There are seven elements that your plan should include: the project background, research goals, research questions, key performance indicators, methodology, participants, and the script or questions you’ll ask participants. You'll explore each of these elements in detail, and you'll create your own research plan to test the designs you developed in the previous course of the certificate program. You'll also learn how to respect user privacy and data when conducting UX research.

What's included

14 videos15 readings4 assignments1 plugin

14 videosTotal 58 minutes

Introduction to Course 4: Conduct UX Research and Test Early Concepts2 minutes
Samar - Working as a self- taught UX Researcher5 minutes
Jason - My journey to UX5 minutes
Understand the UX research process4 minutes
Get to know the seven elements of a research plan 6 minutes
Start building a research plan: project background, research goals, and research questions7 minutes
Continue building a research plan: KPIs 4 minutes
Continue building a research plan: Methodology2 minutes
Continue building a research plan: Participants4 minutes
Finish building a research plan: Script6 minutes
Make privacy a part of UX practices5 minutes
Understand privacy issues 4 minutes
Vanessa - Ethics, privacy, and data in the real world 4 minutes
Wrap-up: Planning UX research studies1 minute

15 readingsTotal 86 minutes

Welcome to Course 48 minutes
Helpful resources and tips4 minutes
Research is Part of the Test Phase4 minutes
Language and communication in UX research8 minutes
UX research plan template4 minutes
Example research plan: Project background, research goals, and research questions4 minutes
Learn more about KPIs 8 minutes
Example research plan: KPIs4 minutes
Learn more about methodology8 minutes
Recruit a diverse participant pool 8 minutes
Example research plan: Methodology and participants4 minutes
Assistive technology for participants with disabilities 8 minutes
Example research plan: Script4 minutes
Example UX research plans 8 minutes
Glossary terms from course 4, module 12 minutes

4 assignmentsTotal 82 minutes

Module 1 Challenge60 minutes
Test your knowledge on UX research plans8 minutes
Test your knowledge on UX research participants and scripts6 minutes
Test your knowledge on user data and privacy8 minutes

1 pluginTotal 30 minutes

Identify stages of UX research 30 minutes

Conducting research with participants to get feedback about your designs is critical. In this part of the course, you'll conduct a usability study, which is a research method that assesses how easy it is for participants to complete core tasks in a design. You'll also explore how to reduce bias and be inclusive when conducting usability studies. And, you'll take notes while observing participants in a usability study.

What's included

18 videos6 readings6 assignments

18 videosTotal 68 minutes

Welcome to module 21 minute
Introduction to usability studies4 minutes
Conduct moderated and unmoderated usability studies5 minutes
Introduction to a mock unmoderated usability study 1 minute
Participant A - Mock usability study 6 minutes
Participant B - Mock usability study 4 minutes
Participant C - Mock usability study 5 minutes
Participant D - Mock usability study 5 minutes
Participant E - Mock usability study 3 minutes
Explore usability study best practices: Before the study begins5 minutes
Explore usability study best practices: During the study 2 minutes
Deana - My job as a UX researcher3 minutes
Identify biases when interviewing usability study participants 4 minutes
Reduce bias in interviews5 minutes
Introduction to note-taking methods during usability studies 6 minutes
Use a spreadsheet to take notes7 minutes
Chikezie - My journey to UX 2 minutes
Wrap-up: Conducting research with usability studies1 minute

6 readingsTotal 42 minutes

Learn more about usability studies 8 minutes
Explore the advantages and disadvantages of usability studies8 minutes
Learn more about usability study best practices8 minutes
Learn more about reducing bias in interviews8 minutes
Review: Take notes during a mock usability study for the Gmail labels feature8 minutes
Glossary terms from course 4, module 22 minutes

6 assignmentsTotal 94 minutes

Module 2 Challenge60 minutes
Test your knowledge on the importance of usability studies 6 minutes
Test your knowledge on usability study best practices6 minutes
Test your knowledge on potential biases during interview moderation6 minutes
Self-Reflection: Reduce bias in your interviews10 minutes
Test your knowledge on bias during interviews6 minutes

After you conduct a usability study, you'll have a ton of feedback from participants. In this part of the course, you'll analyze and synthesize all of the feedback from your research. You'll gather data and observations in one place, organize the data using an affinity diagram, find themes, and come up with actionable insights.

What's included

8 videos5 readings3 assignments

8 videosTotal 23 minutes

From observations to insights2 minutes
Case study: Improving design at Google4 minutes
Developing insights3 minutes
Gather and organize data 4 minutes
Patterns and themes in research data3 minutes
Qualities of strong insights 4 minutes
Utkarsh - Develop insights from usability studies3 minutes
Wrap-up: Analyzing and synthesizing research results1 minute

5 readingsTotal 20 minutes

Learn more about creating affinity diagrams8 minutes
Review: Create an affinity diagram for the Gmail labels feature project2 minutes
Review: Identify patterns and themes for the Gmail labels feature project4 minutes
Review: Form insights from data for the Gmail labels feature project4 minutes
Glossary terms from course 4, module 32 minutes

3 assignmentsTotal 68 minutes

Module 3 Challenge60 minutes
Test your knowledge on synthesizing data into insights4 minutes
Test your knowledge on strong insights4 minutes

It's time to let your hard work shine in the spotlight! You’re ready to share and promote the insights from your research. In this part of the course, you’ll learn techniques for presenting insights to various audiences, and you'll improve your presentation skills to grab your audience's attention. In addition, you'll iterate on your designs, which means making revisions to create new-and-improved designs, based on insights from your research.

What's included

9 videos10 readings6 assignments1 plugin

9 videosTotal 30 minutes

Organize insights for sharing1 minute
Choose a format for sharing insights2 minutes
Create a strong presentation 9 minutes
Presentation tips3 minutes
Heather - Deliver research insights 3 minutes
Modify low-fidelity designs based on insights6 minutes
How to make research-based design changes3 minutes
Wrap-up: Sharing research insights for better designs1 minute
Congratulations on completing Course 4: Conduct UX Research and Test Early Concepts1 minute

10 readingsTotal 64 minutes

Tips for creating a strong presentation 8 minutes
Overcome stage fright 8 minutes
Tips for giving an effective presentation8 minutes
Examples of great public speakers 8 minutes
Glossary terms from course 4, module 44 minutes
Portfolio project guide for testing prototypes10 minutes
Review: How to create and deliver a presentation for your portfolio project research10 minutes
Reflect and connect with your peers4 minutes
Course 4 glossary2 minutes
Start the next course2 minutes

6 assignmentsTotal 186 minutes

Module 4 Challenge60 minutes
Test your knowledge on presenting research insights6 minutes
Activity: Build a research plan for your portfolio project30 minutes
Activity: Conduct a usability study for your portfolio project30 minutes
Activity: Turn observations into insights for your portfolio project30 minutes
Activity: Update your portfolio project research presentation30 minutes

1 pluginTotal 30 minutes

Present research findings30 minutes

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Reviewed on Apr 20, 2024

All of the lectures and readings are very helpful, and teaches you about how to conduct a research and synthesize all of the things that you learnt when conducting research. I loveeee it!

Reviewed on Feb 6, 2022

The course gives you best practices while doing UX research. With the usability study templates, you are able to summarise all of the participants' key insights and recommendations.

Reviewed on Aug 2, 2022

This was a fantastic course; it put into perspective the core of design, which is essentially research.It also opened my mind to the endless possibilities of problem-solving.

Frequently asked questions

User experience (UX) designers focus on the experience that users have while using products like websites, apps, and physical objects. UX designers make those everyday interactions useful, enjoyable, and accessible. The role of an entry-level UX designer might include coming up with ideas to address user problems, conducting research with users, and designing wireframes, mockups, and prototypes.

If you enjoy talking to and empathizing with people, drawing, thinking creatively, or paying attention to details, a job as a UX designer might be a good fit for you!

This course is the fourth of seven courses that will equip you with the skills you need to apply to entry-level jobs in user experience design. We recommend that you complete the first course of the Google UX Design Certificate (Foundations of User Experience (UX) Design), the second course (Start the UX Design Process: Empathize, Define, and Ideate), and the third course (Build Wireframes and Low-Fidelity Prototypes) before completing this fourth course of the program.

Alternatively, you should have experience conducting user research in order to empathize with user needs and determine specific user pain points. You also need to have the ability to create personas, user stories, and user journey maps, as well as draft problem statements and value propositions. You need to know how to create wireframes and low-fidelity prototypes on paper and in the design tool Figma. If you are unfamiliar with any of these topics, they are covered in earlier courses of the Google UX Design Certificate.

Figma and Adobe XD are the design tools taught in this certificate program. Spreadsheets, word processing applications, and presentation applications will also be used. Throughout the program, you will create a professional portfolio, using the platform of your choice, to showcase your UX design work.

One of the most exciting parts about joining the field of user experience is the large number of job opportunities available. Nearly every company needs UX designers to help create their digital and physical products. While the need for UX designers continues to grow, there is currently a shortage of UX design professionals to fill those roles.

A career in UX design allows you the opportunity to work as a generalist, finding a role as a UX designer, UI designer, or UX researcher, or as a specialist, like a visual designer or interaction designer. Upon completion of this certificate program, you will be able to search for jobs with all of these titles, and find the role that best suits you.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.

Conduct UX Research and Test Early Concepts

Conduct UX Research and Test Early Concepts

What you'll learn

Skills you'll gain

Details to know

Build your Design and Product expertise

There are 4 modules in this course

Planning UX research studies

What's included

Conducting research with usability studies

What's included

Analyzing and synthesizing research results

What's included

Sharing research insights for better designs

What's included

Earn a career certificate

Instructor

Offered by

Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.

Learner reviews

Frequently asked questions

What is a UX designer?

What background is required?

What tools or platforms are included in the curriculum?