Coursera Instructor Network
Content Creation With Generative AI

Limited time only! Get Coursera Plus for 30% off.

Reset. Reinvent. Reach new career goals. Claim your offer now.

Coursera Instructor Network

Content Creation With Generative AI

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

September 2024

Assessments

3 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 3 modules in this course

This course is designed to equip you with the necessary knowledge to leverage generative AI for content creation, enabling you to enhance your marketing strategies with innovative tools. You'll gain practical insights into effectively utilizing AI to create impactful marketing content and learn actionable strategies for seamlessly integrating these AI tools into your content creation workflows.

What's included

1 video1 reading

This lesson introduces the concept of content marketing and explores the use of GenAI tools for copywriting and visual asset creation. Through explanation, real-world connections, and demonstration, you'll learn about current AI trends in content creation, how to select the most effective AI tools, and the impact of effective AI prompting. By the end of this lesson, you'll be able to confidently choose suitable GenAI tools to generate targeted and impactful marketing content.

What's included

4 videos2 readings1 assignment

In this lesson, you'll explore how to apply GenAI to boost creativity and innovation in your marketing content. Additionally, you'll learn to implement best practices for content creation to ensure the production of high-quality, engaging AI-generated content. Through the combination of theoretical insights, practical demonstrations, and hands-on practice, you'll gain the skills needed to leverage GenAI effectively for innovation and impact.

What's included

4 videos5 readings2 assignments

Instructor

Jana Porter
5 Courses1,654 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions