Increasingly, marketers are integrating AI into their marketing operations, enhancing efficiency, creativity, and innovation—don’t get left behind! Unlock the potential of generative AI with this dynamic course designed to help you integrate AI and transform the impact of your content marketing.
Content Creation With Generative AI
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
September 2024
Assessments
3 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 3 modules in this course
This course is designed to equip you with the necessary knowledge to leverage generative AI for content creation, enabling you to enhance your marketing strategies with innovative tools. You'll gain practical insights into effectively utilizing AI to create impactful marketing content and learn actionable strategies for seamlessly integrating these AI tools into your content creation workflows.
What's included
1 video1 reading
This lesson introduces the concept of content marketing and explores the use of GenAI tools for copywriting and visual asset creation. Through explanation, real-world connections, and demonstration, you'll learn about current AI trends in content creation, how to select the most effective AI tools, and the impact of effective AI prompting. By the end of this lesson, you'll be able to confidently choose suitable GenAI tools to generate targeted and impactful marketing content.
What's included
4 videos2 readings1 assignment
In this lesson, you'll explore how to apply GenAI to boost creativity and innovation in your marketing content. Additionally, you'll learn to implement best practices for content creation to ensure the production of high-quality, engaging AI-generated content. Through the combination of theoretical insights, practical demonstrations, and hands-on practice, you'll gain the skills needed to leverage GenAI effectively for innovation and impact.
What's included
4 videos5 readings2 assignments
Instructor
5 Courses3,224 learners
Offered by
Recommended if you're interested in Marketing
Coursera Instructor Network
University of Virginia Darden School Foundation
Emory University
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.