What Is Programming? And How To Get Started
January 28, 2025
Article
(18 reviews)
Recommended experience
Intermediate level
A foundational understanding of marketing principles is essential.
Familiarity with generative AI is beneficial but not required.
(18 reviews)
Recommended experience
Intermediate level
A foundational understanding of marketing principles is essential.
Familiarity with generative AI is beneficial but not required.
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September 2024
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Increasingly, marketers are integrating AI into their marketing operations, enhancing efficiency, creativity, and innovation—don’t get left behind! Unlock the potential of generative AI with this dynamic course designed to help you integrate AI and transform the impact of your content marketing.
Dive into the world of content marketing, exploring the latest generative AI technologies that revolutionize copywriting and image generation. Learn best practices and discover how to seamlessly integrate tools like ChatGPT and Canva into your marketing operations, ensuring your content stands out in a crowded marketplace. Tailored for marketing and communications professionals, this course empowers you to harness AI to streamline your content creation process, boosting both efficiency and creative impact. By completing this course, you’ll master the use of generative AI tools, crafting compelling marketing content that drives engagement and keeps you ahead of the competition. In just two hours, you will learn to: - Select suitable generative AI tools for targeted and impactful copywriting and visual assets - Create marketing content by applying GenAI best practices to enhance creativity and innovation As the landscape of modern marketing evolves, stay at the forefront by leveraging state-of-the-art AI technology to expand your creative capabilities. You'll also gain insights into ethical considerations and best practices for AI-generated content, ensuring your marketing efforts are both impactful and responsible. To thrive in this course, a foundational understanding of marketing principles is essential. Familiarity with generative AI is beneficial but not required—if you’ve heard of tools like ChatGPT, you’re already on the right track. Requirements: - Canva Pro: a paid plan (Canva offers a 30-day free trial) - ChatGPT: a free GPT-3.5 or paid Plus plan
This course is designed to equip you with the necessary knowledge to leverage generative AI for content creation, enabling you to enhance your marketing strategies with innovative tools. You'll gain practical insights into effectively utilizing AI to create impactful marketing content and learn actionable strategies for seamlessly integrating these AI tools into your content creation workflows.
1 video1 reading
This lesson introduces the concept of content marketing and explores the use of GenAI tools for copywriting and visual asset creation. Through explanation, real-world connections, and demonstration, you'll learn about current AI trends in content creation, how to select the most effective AI tools, and the impact of effective AI prompting. By the end of this lesson, you'll be able to confidently choose suitable GenAI tools to generate targeted and impactful marketing content.
4 videos2 readings1 assignment
In this lesson, you'll explore how to apply GenAI to boost creativity and innovation in your marketing content. Additionally, you'll learn to implement best practices for content creation to ensure the production of high-quality, engaging AI-generated content. Through the combination of theoretical insights, practical demonstrations, and hands-on practice, you'll gain the skills needed to leverage GenAI effectively for innovation and impact.
4 videos5 readings2 assignments
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
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University of California, Davis
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Coursera Project Network
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Vanderbilt University
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Amazon Web Services
Course
18 reviews
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Showing 3 of 18
Reviewed on Feb 5, 2025
This course is so heavily focused on marketing that it might not be relevant or necessary for those in other fields.
Reviewed on Oct 28, 2024
It was beneficial for both learners and beginners.
Reviewed on Jan 30, 2025
i like this course. It helps me to understand the basic of AI in marketing.
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