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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,852 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

SM

May 27, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

HR

Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

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301 - 325 of 1,551 Reviews for The Strategy of Content Marketing

By Jooyong K

Sep 22, 2022

What an inspiring course with various, useful and exciting contents shown by Sonia and her professional guests!

I'd like to strongly recommend this course to all the marketers out there.

Thanks

By Mustafa A

Aug 29, 2020

Your Videos So Excellent Nice #Mytv786 1st like and comment yesss n view stay connected always. Nice video big like👍Done I hope you come back👍👍👍👍👍❤️ 💙💛🌸🌸🌺🌺🍃🌱🌷💐🌿🌱💓 #Mytv786,

By Adriana K

Jul 18, 2020

I really like the course because it gives you projects where you can practice what you have learned.

I enjoyed engaging with the community and having feedback with others.

Excellent course !!

By Марина И

May 10, 2020

Курс був корисним і цікавим! Багато інформації, посилань на ресурси та книжки, які варто прочитати. Дуже лояльний тем та умови. Сподобалося також дивитися роботи інших студентів. Рекомендую!

By Masma N

Jul 13, 2020

I enrolled myself in a six weeks course, "The Strategy of Content Marketing" offered by the University of California, Devis, lead by Chief Content Officer - Sonia Simone.

Thank you, Coursera!

By Aleksandra J

May 9, 2020

Very useful course. By participating in the course you can gain practical tips on hot to write amazing headlines and expand your knowledge about writing content to making good marketing tool

By Senna B

Apr 11, 2021

This course was incredibly insightful and easy to follow. The course materials alone make this a very worthy content marketing course. Thank you for everything Sonia Simone and Brian Clark!

By Perla S

Sep 3, 2024

Es un curso muy completo esta muy bien explicado y logra el objetivo que los alumnos apliquen lo aprendido, de esta forma podemos entender como se desarrollan las estrategias de Marketing.

By Janett D

Jun 10, 2020

Sonia and Brian are great! I've learned a lot on this course. You will learn techniques, structure and get amazing e-books that you can always go over again. Really happy with this course.

By gina a i

Feb 13, 2023

i like the part of the course that teaches US to make our empathy map and buyer Avatar. It's really help me on constructing our consumer profile and how to help them with our products.

By Huong H

May 1, 2021

Really highly recommend this course to anyone who's starting to work in the digital marketing field. Valuable AND practical practice along the way makes this course a really helpful one!

By Winston A

Jun 4, 2021

This is a great course. I have receive enough reading materials to keep me occupied for months. This course exceed my expectation and I will recommend it to everyone wo is interested.

By Stuvi J

Jun 13, 2020

There's a lot that this course includes but is not mentioned in the syllabus (email marketing, SEO etc). You get a really good idea of different types of content and digital marketing.

By RINARA L

Aug 1, 2023

maravilhoso, eu acho muito valido começar nesse curso quem esta interessado em copywriting,porem ser avaliado por pessoas que nao fala sua lingua e dificil nao vao intender o contexto

By Tulika S

Jun 16, 2023

Excellent Course. It teaches you concepts that are very interesting and helpful. Even though one might not belong to this background, I recommend taking this course anyway. Wonderful!

By Ajay K

May 17, 2020

Although this was for the first time when I enrolled for any online courses but I didn't felt disappointed anytime while pursuing the course. All thanks to the instructor and Cousera.

By Margarete P

Feb 4, 2023

I really loved this course, I feel completely secure to start working as a copywriter, although I know I have to go on studying it forever.

There is plenty of material to study here.

By Mohammed A

May 27, 2024

It was a very well-delivered course including all the video contents & the text contents. A good to go for someone to get a very good grasp at content writing, marketing & strategy.

By Yarzar P W

Jun 11, 2020

This course is super fantastic. Upon completion, you will have learned how to put the ideas presented to you into action and build your own personal brand through content marketing.

By Irene A

May 17, 2020

I enjoyed this course. It was enlightening and engaging and it pushed me to start some things I otherwise wouldn't have. Applying all I learnt from it has also been very effective.

By Thananopawan R

Apr 9, 2020

This course has improved me to be a better version of myself. I've learned a lot that I could be able to apply in my real life. The instructors taught clearly and easy to listen to.

By Mary-Jane O

Aug 12, 2024

This course is awesome. I will recommend it for any one looking to learn copywriting and content marketing skills, and also wants to develop a niche in Freelance Content Marketing

By Cynthia G

Dec 28, 2020

Excellent course. Peer review assignments helped understand better where my submission may need work, but also how others are interpreting the material being presented each week.

By Aaron M

May 22, 2020

Great course even for beginners like me. Very clear and actionable framework - not just an academic approach but practical guidance you can use and apply immediately. Thank you!

By Aniket L

Jun 11, 2020

The strategy of marketing course are most amazing and informative to learn about marketing with very easy ..I am recommended to all to learn and share knowledge to others☺️👍👌