Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis
About the Course
Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you
will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing,
write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You
will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Top reviews
SC
Nov 10, 2019
This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.
SP
Aug 7, 2022
G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.
601 - 625 of 1,615 Reviews for The Strategy of Content Marketing
By Paola J
•Jul 30, 2021
Excelente curso! Con mucho material de lectura y buenos ejercicios prácticos.
By Muhammad R I R
•Jun 9, 2020
terima kasih, thanks you. i hope this can bring be to great person in future.
By N N o
•Jul 21, 2023
i love everything about Coursera.....and the course too, everything on point
By kimberly m t
•Sep 27, 2020
Sonia Simone is an incredible instructor. I learned so much from this class.
By ashwin j
•May 20, 2020
persuade your organization to include them in your overall content marketing
By Courage-Ode D O
•Jan 31, 2023
great course! very helpful for any aspiring content marketer and copywriter
By Alana L S
•Jan 13, 2022
Such a fanastic teacher! One of the best courses I have taken on Coursera.
By mohammed a m h
•Jul 26, 2020
Great and helpful in the future,when you need to make you brand successful.
By Ani C
•Sep 26, 2022
Your course materials win my heart any day, anytime. Thanks, Sonia Simon!
By Jayadeep S
•Oct 3, 2020
Very insightful and helpful in formulating content strategy for companies.
By Ali P d
•Jun 27, 2020
This was an awesome and really educative course
Am glad I was part of this.
By Victoria M
•May 16, 2020
Amazing Course, great professor, thank you Sonia, and excellent materials!
By Shweta M
•Nov 17, 2018
I gained a lot of valuable insights into content marketing.
Really helpful!
By missmercurial
•Aug 17, 2018
Comprehensive and the breakdown for lessons were easy to digest and learn.
By Daniela A
•Feb 27, 2025
Este curso es realmente completo, claro y muy útil. Lo recomiendo al 100%
By LUIS E P F
•Nov 6, 2024
Es un gran curso que te brinda varias herramientas y conocimientos utiles
By Terilyn
•Jun 6, 2022
Great instructor, tons of incredible information and resources presented.
By Muhammad Q
•Sep 6, 2020
The course was interesting throughout but I found last week quite boring.
By Katarina P
•Jul 15, 2020
It was a great course and I have learned a lot about a content marketing.
By Juan E S
•May 28, 2020
Una gran experiencia, un gran curso, aprendes y aplicas el conocimiento.
By Akshat R
•May 28, 2020
Good Course and very well explained topics related to Content Marketing.
By JTSiems
•Jan 26, 2018
Really enjoyed the course - good information, lectures, and assignments.
By Mariana L
•Mar 19, 2024
Really recoomend learned a lot I havent learned in my marketing class.
By Adeboye B
•Apr 1, 2022
Awesome course, this course gives indepth details of content marketing.
By Sarthakk R
•Apr 30, 2020
This is good learning copywriting and the strategy of content marketing