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October 25, 2024
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This course is part of Corporate Entrepreneurship: Innovating within Corporations Specialization
Instructor: Daniel Gordon
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Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
Your completed project will be a customer-validated Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity in a corporate context. This project is derived from four areas of focus in the course: • Identifying how to create and deliver value for existing and future customers of the company; • Learning how to extract value for the corporate venture in a sustainable fashion; • Conducting in-depth interviews to guide the customer discovery process for your corporate venture; and • Developing business models that encompass the product or service, customers, and economic engine that deliver on the corporate venture objectives. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-business-model
In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.
8 videos6 readings1 peer review
In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture.
7 videos2 readings1 peer review
In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit.
12 videos7 readings2 assignments
In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives.
10 videos6 readings1 assignment
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
The University of Maryland, College Park is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 40,700 students, 14,000 faculty and staff, and nearly 400,000 alumni. The university’s faculty includes two Nobel laureates, 10 Pulitzer Prize winners, 69 members of the national academies and scores of Fulbright scholars. Located just outside Washington, D.C., the University of Maryland is committed to social entrepreneurship as the nation’s first “Do Good” campus, and discovers and shares new knowledge every day through research and programs in academics, the arts, and athletics.
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Reviewed on Feb 19, 2024
The course is in-depth and well taught, There is a lot to learn and apply practically in this course for all Entrepreneurs.
Reviewed on Aug 31, 2020
I really liked the way Mr. Daniel Gordon delivers his point of view.
Reviewed on Oct 18, 2020
Really enjoyed the course. The concepts were presented in a very practical manner, with great examples and optional reading material.
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