In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice.
Create an A/B web page marketing test with Google Optimize
Create an A/B web page marketing test with Google Optimize
Instructor: Angelo Paolillo
7,473 already enrolled
Included with 
Learn, practice, and apply job-ready skills with expert guidance
4.5
(100 reviews)
Beginner level
Recommended experience
1.5 hours
Learn at your own pace
Hands-on learning
What you'll learn
Set up Google Optimize with Google Analytics
Create an A/B test web page marketing experience
Refine weight, audience targeting, activation and other advanced options
Skills you'll practice
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Intro and get started with Google Optimize
Activate Google Optimize, Analytics and install the extension
Create a sample Google Site
Install Optimize, Analytics and set up the first experience
Create a page variant for A/B testing
Set up page and audience targeting
Create objectives
Finish additional settings, traffic allocation and activation events
Recommended experience
Some basic knowledge of Google Analytics is preferred for a better experience, but not mandatory.
9 project images
Instructor
Instructor ratings
4.8 (12 ratings)Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.5
100 reviews
- 5 stars
75%
- 4 stars
15%
- 3 stars
4%
- 2 stars
0%
- 1 star
6%
Showing 3 of 100
ER
5
Reviewed on Jun 4, 2022
Easy to follow along. There are moments where he asks you to pause and think about what he just shared,so you can come up with your own answer before he presents his thoughts.
MU
5
Reviewed on May 25, 2022
This was a good course, very beginner friendly course.
MB
4
Reviewed on Nov 23, 2021
Very basic intro to Google Optimize. Should be fairly simple to follow even to the beginners.
You might also like
University of Virginia
University of California, Davis
University of Illinois Urbana-Champaign
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.