In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice.
Create an A/B web page marketing test with Google Optimize
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Create an A/B web page marketing test with Google Optimize
Instructor: Angelo Paolillo
7,325 already enrolled
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Learn, practice, and apply job-ready skills with expert guidance
4.5
(99 reviews)
Beginner level
Recommended experience
1.5 hours
Learn at your own pace
Hands-on learning
What you'll learn
Set up Google Optimize with Google Analytics
Create an A/B test web page marketing experience
Refine weight, audience targeting, activation and other advanced options
Skills you'll practice
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Intro and get started with Google Optimize
Activate Google Optimize, Analytics and install the extension
Create a sample Google Site
Install Optimize, Analytics and set up the first experience
Create a page variant for A/B testing
Set up page and audience targeting
Create objectives
Finish additional settings, traffic allocation and activation events
Recommended experience
Some basic knowledge of Google Analytics is preferred for a better experience, but not mandatory.
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Instructor
Instructor ratings
4.8 (12 ratings)Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Frequently asked questions
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.