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This course is part of Product Ideation, Design, and Management Specialization
Instructors: Cait von Schnetlage
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Beginner level
No prior experience required.
(88 reviews)
Recommended experience
Beginner level
No prior experience required.
Translate product ideas into tangible assets
Create wireframes, 3D renderings, and prototypes
Develop the minimum viable product (MVP)
Test assumptions and validate customer interests
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Designing the customer and user experience is essential to creating great products today. Gone is the old paradigm of “form follows function” model of design. The process must be iterative and follow the best product design and development processes. While designing a great user experience can be a lengthy and expensive process, there are approaches to doing it faster and smarter, without compromising results.
This essential product management course explains key design thinking principles around personas, story mapping, and prototyping. Product managers need to know and appreciate product designer tools and processes. By combining these principles with good scrum processes, you’ll learn to create great products that don’t sacrifice design for functionality or feasibility. This course enables students to transition from ideas to prototyping and concept testing of their products and services. Students learn how best to effectively translate ideas into marketable offerings so that the best product and service ideas are harnessed and create real value for customers and the organization. Emphasis is placed on an integrated and interdisciplinary approach to engineering design, concurrent engineering, design for manufacturing, industrial design, and the business of new product development. Topics include design methods, modeling and simulation, material and manufacturing process selection, platform and modular design, mass customization, planning and scheduling.
Get acquainted with the learning experience and course format, meet the faculty, and connect with classmates from across the globe.
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We asked all learners to give feedback on our instructors based on the quality of their teaching style.
The University of Maryland, College Park is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 40,700 students, 14,000 faculty and staff, and nearly 400,000 alumni. The university’s faculty includes two Nobel laureates, 10 Pulitzer Prize winners, 69 members of the national academies and scores of Fulbright scholars. Located just outside Washington, D.C., the University of Maryland is committed to social entrepreneurship as the nation’s first “Do Good” campus, and discovers and shares new knowledge every day through research and programs in academics, the arts, and athletics.
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University of Minnesota
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University of Maryland, College Park
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88 reviews
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Reviewed on Sep 5, 2022
I learn a lot about prototyping process and design timeline
Reviewed on Dec 18, 2024
Very insightful, the Instructor Cait is really admirable and funny during the lectures. I took notes and applied it to my personal goals, thanks Coursera.
Reviewed on Sep 10, 2021
Very Well Designed Concepts and Explanations .Thank you
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