Marketing vs. Sales: What's the Difference?
November 22, 2024
Article
This course is part of Data Science for Marketing Specialization
Instructor: Tony Cox, Jr.
Included with
Recommended experience
Intermediate level
A basic understanding of marketing principles. Previous exposure to probability and statistics would be helpful but is not essential.
Recommended experience
Intermediate level
A basic understanding of marketing principles. Previous exposure to probability and statistics would be helpful but is not essential.
Key statistical concepts and simple linear regression to improve data-driven marketing decisions.
Add to your LinkedIn profile
33 assignments
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
This course introduces marketing data analytics, focusing on the crucial concepts of correlation and causality. Learners will explore statistical concepts and tools to analyze and interpret marketing data, leading to more informed and impactful marketing strategies. The course begins with core statistical concepts, such as standard deviation, variance, and normal distributions, in the context of marketing decisions. It shows how to visualize correlations and causal networks using techniques such as Structural Equation Modeling (SEM) and Path Analysis. The course discussions of analytics ethics, guiding participants to identify and avoid common pitfalls in data interpretation. This course is an invaluable resource for anyone looking to enhance their marketing strategies through trustworthy data-driven insights.
Dive into the world of marketing data analytics and discover how it revolutionizes customer understanding and business growth. Learn to differentiate between analytics types and develop reports that transform data into actionable marketing strategies, increasing customer lifetime value and business success.
7 videos7 readings7 assignments
Unlock the power of statistical concepts to drive smarter marketing decisions. This module empowers you with the skills to interpret data correctly, avoid common pitfalls, and apply critical thinking to uncover deeper insights from your marketing data.
7 videos6 readings7 assignments
Master key statistical techniques to elevate your marketing strategies. Learn hypothesis testing, understand correlations, and delve into regression analysis, all while maintaining ethical standards in analytics for credible, impactful results.
8 videos9 readings9 assignments
Explore the intricate relationship between correlation and causality in marketing. Gain skills in advanced correlation analysis and Structural Equation Modeling (SEM) to make informed, data-driven decisions that effectively navigate the complexities of the marketing world.
9 videos3 readings10 assignments
The University of Colorado is a recognized leader in higher education on the national and global stage. We collaborate to meet the diverse needs of our students and communities. We promote innovation, encourage discovery and support the extension of knowledge in ways unique to the state of Colorado and beyond.
University of Illinois Urbana-Champaign
Build toward a degree
Course
University of Pennsylvania
Course
Macquarie University
Course
University of Virginia
Course
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.