This course presents research conducted to increase our understanding of how data collection decisions affect survey errors. This is not a “how–to-do-it” course on data collection, but instead reviews the literature on survey design decisions and data quality in order to sensitize learners to how alternative survey designs might impact the data obtained from those surveys.
Data Collection: Online, Telephone and Face-to-face
This course is part of Survey Data Collection and Analytics Specialization
Instructor: Frederick Conrad, Ph.D.
14,591 already enrolled
Included with
(339 reviews)
What you'll learn
Appricate and compare the pros and cons of self-administered modes and interviews
Explore the emerging modes and data sources such as mobile web surveys and social media data
Understand the key concepts about survey data collection methods
Skills you'll gain
Details to know
Add to your LinkedIn profile
5 quizzes
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
In this lesson, you will be introduced to some key concepts about survey data collection methods that we will rely on throughout the course. By the end of this lesson, you should be well acquainted with the major sources of survey error and how these are affected -- usually in the form of tradeoffs -- by the particular mode used to administer questions and capture responses.
What's included
12 videos5 readings1 quiz1 discussion prompt
This second lesson focuses on modes in which survey respondents self-administer questions and provide their responses directly to researchers. By the end of Lesson 2, you will understand the pros and cons of self-administered modes from the TSE perspective.
What's included
9 videos3 readings1 quiz1 discussion prompt
In this lesson, we explore the various roles interviewers take on beside asking questions and collecting answers, as well as some of the different approaches to interviewing that have been proposed and how they affect the accuracy of responses. By the end of Lesson 3, you will appreciate the benefits and costs of collecting data in interviews and will be able to contrast them with the costs and benefits of self-administration.
What's included
9 videos3 readings1 quiz1 discussion prompt
In this lesson, we focus on some new data collection modes such as mobile web surveys and SMS text interviews, as well as alternative data sources such as sensor data, administrative data, and social media. By the end of this lesson, you will have a sense of the issues to which survey methodologists and survey researchers are devoting much of their attention these days. You will be able to weigh the pros and cons of these new methods and data sources.
What's included
12 videos5 readings2 quizzes1 discussion prompt
Instructor
Offered by
Recommended if you're interested in Psychology
The University of Sydney
University of Maryland, College Park
Coursera Project Network
Coursera Project Network
Why people choose Coursera for their career
Learner reviews
339 reviews
- 5 stars
72.35%
- 4 stars
20.88%
- 3 stars
5.29%
- 2 stars
0.58%
- 1 star
0.88%
Showing 3 of 339
Reviewed on Apr 24, 2018
I liked the course, but I think it should be more focused on web based surveys, as it is the dominant mode- form.
Reviewed on Apr 12, 2020
It's very lengthy but complete knowledge about different types of interview methods. Thanks a lot!
Reviewed on Jun 29, 2017
Enjoyed the course. I think it would be great if we could get the correct answers to questions we get wrong, even if it's an option.
New to Psychology? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.