Michigan State University
Effectively delivering the news to your audience

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Michigan State University

Effectively delivering the news to your audience

Joanne C. Gerstner
Jeremy Steele
David Poulson

Instructors: Joanne C. Gerstner

14,153 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.8

(308 reviews)

Intermediate level
Some related experience required
Flexible schedule
Approx. 14 hours
Learn at your own pace
97%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.8

(308 reviews)

Intermediate level
Some related experience required
Flexible schedule
Approx. 14 hours
Learn at your own pace
97%
Most learners liked this course

Details to know

Shareable certificate

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Assessments

11 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Become a Journalist: Report the News! Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
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There are 5 modules in this course

We are thrilled to have you as part of Course 3 in our Introduction to Journalism Specialization. We will be discussing how to "Effectively Delivering the News to Your Audience." You will learn about the School of Journalism, our award-winning faculty and the world-class atmosphere of Michigan State University. We are a special place, where amazing things happen every day.

What's included

4 videos1 reading

You've developed your story concept. You've done your research, reporting and interviewing. Now you will learn how to take the next steps: sorting your information, and picking the right format for your news report. You will develop skills in dealing with statistics, numbers and how to figure out if you have enough information to compile an effective news report.

What's included

4 videos1 reading3 assignments2 discussion prompts

Sometimes one of the biggest challenges in being a journalist is figuring out how to best handle quotes, format, and audience recognition. Knowing what you're reporting, and your audience, makes all the difference. You will learn how to best use and structure quotes in your news reports, choose the right format for reporting, and understand the needs of your audience.

What's included

3 videos1 reading2 assignments1 peer review1 discussion prompt

Having an effective news report is often dictated by the many thoughtful choices made by editors and journalists. How things look, sound, feel and read impacts how the audiences choose to take in information - and if they want to interact with your media. What are the things you need to consider? You will learn how your news report can be strengthened through multimedia: audio, video, graphics, photos and maps. You will develop skills in shooting video and photos, as well as gathering audio.

What's included

4 videos2 readings4 assignments1 discussion prompt

Being a journalist does not mean you complete a news report...and move on to another story. Many times, one report leads to another, then another, then another on a particular topic. You will learn how to harness and understand the power of your audience, and use their feedback to develop more news reports. You will also deepen your understanding of audience reaction and how to handle the feedback.

What's included

4 videos1 reading2 assignments2 peer reviews1 discussion prompt

Instructors

Instructor ratings
4.8 (38 ratings)
Joanne C. Gerstner
Michigan State University
5 Courses61,734 learners
Jeremy Steele
Michigan State University
5 Courses61,734 learners

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Learner reviews

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4.8

308 reviews

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RT
5

Reviewed on Dec 5, 2022

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5

Reviewed on Jul 1, 2016

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4

Reviewed on Dec 17, 2016

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