El Marketing y branding de tu persona puede cambiar tu carrera y vida. El desarrollo de habilidades de mercadotecnia aplicadas a nuestra persona nos puede dar un alto nivel de competitividad en todo tipo de actividades profesionales ya sea como emprendedores-deportistas-artistas o bien, para crear una reputación sólida en el mercado de trabajo o en el desarrollo, promoción y difusión de nuestros productos y servicios como empresarios de todo tamaño.
Desarrollo de tu marca personal
Desarrollo de tu marca personal
This course is part of Gestión de Marca Specialization
Instructor: Ruben Treviño
5,214 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.7
(50 reviews)
Beginner level
No prior experience required
21 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
15 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Gestión de Marca Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
Antes de abordar el tema de marca personal hay que visualizar muy bien las metas de carrera y vida y ponerles un propósito u objetivo; el impacto en la sociedad, tu diferenciación, soporte de imagen y propuesta de valor. Esto debe pasarse por los retos y oportunidades que generó el Covid. A la vez el participante deberá entender las prácticas de las marcas exitosas para transformarse en profesionales de excelencia y calidad internacional.
What's included
2 videos13 readings4 assignments1 discussion prompt
Antes de caer en la tentación de buscar nombres o diseñar productos se debe de seguir un proceso de mercadotecnia que servirá como la base para la creación o evolución de la marca. Entender las razones por las que la gente compra en espacios físicos o vía comercio electrónico, dominar los principios de ventas para incluirlos en la propuesta de valor. Tener una clara noción de los requerimientos de tecnología y apps que se deben dominar.
What's included
2 videos10 readings3 assignments1 discussion prompt
Una marca es el último eslabón de una cadena de eventos. Ya que tenemos claro el terreno donde competiremos, los atributos diferenciales y el entendimiento de los tipos de marca con quien te identificarás más, se procede a la búsqueda ya sea apoyado por profesionales o bien haciéndolo uno mismo lograr consolidar una gran marca.
What's included
2 videos9 readings3 assignments1 peer review1 discussion prompt
Las herramientas tecnológicas que hay hoy en día permiten que prácticamente cualquiera de nosotros esté en condiciones de diseñar y proyectar una nueva marca a un mínimo costo. Esto de nada servirá si no lo damos a conocer y alimentamos constantemente con contenidos de valor en los diferentes puntos de contacto y redes sociales y profesionales.
What's included
3 videos10 readings5 assignments1 discussion prompt
Instructor
Instructor ratings
4.6 (8 ratings)Offered by
Recommended if you're interested in Marketing
Tecnológico de Monterrey
Coursera Project Network
IESE Business School
Pontificia Universidad Católica del Perú
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.7
50 reviews
- 5 stars
82%
- 4 stars
12%
- 3 stars
2%
- 2 stars
0%
- 1 star
4%
Showing 3 of 50
LP
5
Reviewed on Oct 17, 2024
Excelente curso, es muy centrado en lo que necesitas para desarrollar tu potenucial.
CN
5
Reviewed on Aug 17, 2024
es un curso de escelente importancia y calidad lo recomiendo
FG
5
Reviewed on Apr 17, 2023
Muy interesante, me gusto mucho y aprendi bastante de teoria.
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.