Marketing Management: What Is It and Why Does It Matter?
January 22, 2025
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This course is part of multiple programs.
Instructor: Adobe
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(182 reviews)
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Beginner level
No prior experience required to get started.
(182 reviews)
Recommended experience
Beginner level
No prior experience required to get started.
Understand and apply basic visual design principles to create appealing, practical designs that captivate your audience.
Explore diverse career opportunities in design and discover the skills needed to thrive in each role.
Gain hands-on experience with Adobe Express to easily create professional-quality design projects.
Build a stunning portfolio that showcases your design expertise and proficiency with Adobe Express.
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October 2024
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Unlock your creative potential with our Design Fundamentals course, crafted especially for content creators. Dive into the design world and master essential visual design principles to elevate your content. Whether you’re creating social media graphics, website layouts, or marketing materials, this course will equip you with the skills to make your designs stand out.
By the end of this course, you’ll have the confidence and skills to transform your creative ideas into visually compelling content that resonates with your audience. Join us and take the first step toward becoming a design-savvy content creator!
Dive into the world of design with our “Introduction to design” module covering design principles and content creation essentials, providing a solid foundation for your creative journey. You’ll explore the fundamentals of design and the role of a content creator, the creative process, from discovery to execution, composition principles and layout technique, the importance of accessibility in design, and practical use of Adobe Express, including redeeming your premium membership. By the end of this module, you’ll be equipped with the knowledge and skills to create impactful, accessible designs using Adobe tools. Get ready to unleash your creativity and make your mark in the world of content creation!
6 videos15 readings1 assignment1 discussion prompt1 ungraded lab
Unlock the secrets of impactful design with “The art of color and typography.” In this module, you will dive into the rich history and practical applications of color theory and typography, tailored for content creators. You will explore the evolution of color theory and typography, effective use of color and font choices in design, building and applying color palettes, understanding color psychology in marketing, and techniques for pairing fonts to evoke emotions. Through hands-on practice and real-world examples, you’ll master the art of selecting and combining colors and fonts to create visually stunning and emotionally resonant designs. Elevate your content creation skills and make your designs stand out!
5 videos8 readings1 assignment4 ungraded labs
Transform your creative ideas into stunning designs with “Creating design projects in Adobe Express.” In this module, you will be provided with a comprehensive guide to mastering Adobe Express, covering essential editing features and graphics production, utilizing and customizing templates, applying effects and adjustments, quick actions for efficient workflows, resizing designs for various platforms, understanding and creating brand identity elements, quick logo creation and effective use of logos, and managing library assets and creating brand kits. You’ll learn to streamline your workflow and produce professional-quality designs quickly and efficiently through practical exercises and expert tips. Elevate your design projects and enhance your creative skills with Adobe Express.
5 videos6 readings1 assignment5 ungraded labs
Unlock the secrets to effective client collaboration and elevate your creative projects with Adobe Express. This module guides you through essential strategies for working seamlessly with clients, ensuring clear communication, and fostering productive partnerships. Learn how to leverage Adobe Express to streamline your workflow, enhance collaboration, and deliver outstanding results. Whether you’re a seasoned professional or new to client interactions, this module provides the tools and techniques you need to succeed.
3 videos9 readings2 assignments2 ungraded labs
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Adobe empowers everyone, everywhere to imagine, create and bring any digital experience to life. Through the Adobe Digital Academy, Adobe aims to equip learners and teachers with AI literacy, content creation and digital marketing skills to help people thrive in the modern workforce. This global initiative builds on Adobe’s commitment to empower learners of all backgrounds to succeed in today’s job market and unleash creativity for all.
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Reviewed on Dec 9, 2024
love it! - easy to learn and practice) the first step in a professional certificate
Reviewed on Dec 28, 2024
It covered the basic and essential knowledge you must know as a designer. They explain it clearly and simple.
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