What makes an interface intuitive? How can I tell whether one design works better than another? This course will teach you fundamental principles of design and how to effectively evaluate your work with users. You'll learn fundamental principles of visual design so that you can effectively organize and present information with your interfaces. You'll learn principles of perception and cognition that inform effective interaction design. And you'll learn how to perform and analyze controlled experiments online. In many cases, we'll use Web design as the anchoring domain. A lot of the examples will come from the Web, and we'll talk just a bit about Web technologies in particular. When we do so, it will be to support the main goal of this course, which is helping you build human-centered design skills, so that you have the principles and methods to create excellent interfaces with any technology.
Design Principles: an Introduction
This course is part of Interaction Design Specialization
Instructor: Scott Klemmer
66,090 already enrolled
Included with
(1,331 reviews)
Details to know
Add to your LinkedIn profile
1 assignment
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
Welcome to the course! Here are some helpful resources to guide you through this course.
What's included
2 videos2 readings
Our lecture videos in this module begin with the major innovation of the graphical interface: enabling people to perform input directly on top of output. This directness makes interfaces easier to learn because it enables people to recognize familiar elements. And continuous feedback makes interfaces easier to use, encourages exploration, and prevents errors. To illustrate the benefits of direct manipulation in real interfaces, the videos provide several examples of both particular designs and interface styles. I find that's a lot more useful than just stating abstract principles. Now is a good time to remind everyone that I am not endorsing (or rejecting) any particular product, organization, or person. What I am doing: real people in the real world make real design decisions -- you can learn from this -- and in this course I'll discuss these concrete examples so you can gain real knowledge. The rest of the videos will cover topics related to the importance of representations, such as understanding a user's mental model and helping people to distribute cognition. I will show some examples of how representational differences can impact performance. As you watch these videos, think about how you have arranged or lamented representations in your everyday life. Maybe you put your keys by the door, sunglasses on your hat, or a post-it on your laptop? You'll get a chance to delve into these examples in the assignment.
What's included
5 videos2 readings1 peer review1 discussion prompt
So far, many examples in our videos have been physical. I like physical examples because they’re often easier to understand, and they durably express fundamental principles. Equipped with those fundamentals, we'll now focus more on concrete issues in interaction design to help you flesh out your interactive prototypes. This module’s videos introduce visual and information design. These are the nuts and bolts of user interfaces: scale, contrast, pattern, shape, color, typography, and layout. What I hope you'll take away from these lectures is a newfound appreciation for how subtle changes in this visual variables can powerfully impact people's experience of documents and interfaces. Dive into the first visual design lecture here. Visual design organizes the world of information. As this module’s lectures show, that visual organization provides important cues, yet the structure itself is often invisible.
What's included
4 videos3 readings1 peer review
After you’ve made a design, how do you know whether it is good? Or if your team has a couple ideas it is considering, how do you know which one is better? Rather than arguing, throwing chairs, or playing rochambeau, we suggest getting your designs in front of real users to see how well they actually work. To enable you to do this, our final module of lectures will introduce you to designing, running, and analyzing experiments. Testing your ideas with people and using what you learn to make them better can often mean the difference between a flop and a hit. Usability testing also gives you a chance to flex your rapid prototyping muscles. Build several interfaces quickly, try them out with people, and use what you learn to revise them. Through repeated iteration and testing, you can end up with a wonderfully polished interface. For me, the most exhilarating aspect of running experiments is the element of surprise. Nearly every time my students, colleagues, and I run a study, we learn something that we never even thought to think of. Sometimes, it's a roadblock or bug. Other times, it's an unexpected new use of a system -- many great startups have emerged out of finding unexpected new uses for technology. Either way, it'll give you new fodder for design. As in the prototyping lectures, the evaluation lectures emphasize comparison -- testing multiple ideas. In many ways, design is choice, and comparing multiple interfaces helps you make good choices. Learn more about designing studies here.
What's included
8 videos2 readings1 assignment1 peer review
Instructor
Offered by
Recommended if you're interested in Design and Product
University of California San Diego
University of California San Diego
University of California San Diego
Why people choose Coursera for their career
Learner reviews
Showing 3 of 1331
1,331 reviews
- 5 stars
71.45%
- 4 stars
22.53%
- 3 stars
4.20%
- 2 stars
0.75%
- 1 star
1.05%
New to Design and Product? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.