LVMH! Huawei! Energysquare! Three companies in very different industries: luxury goods, telecommunications, energy. Three companies with very different sizes, histories and DNA. And yet, they all share the same objective: to innovate and change, and so to remain or become leaders in their respective markets. The multiple questions that this raises for them warrant your close attention. In this capstone module, you will study each of these three companies and will in turn be an analyst, a consultant and a manager, depending on the assignment. You will use the knowledge acquired in the three MOOCs of this specialization to complete your assignments: analyse a digital business process, define and formulate a strategic shift, apply the principles of growth hacking, and more.
Digital Business - Capstone project
This course is part of Digital Business Specialization
Instructors: Valérie Fernandez
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There are 4 modules in this course
Hello ! Welcome to this capstone ! We have created 3 case studies for you to understand and apply best practices in the digital world.
What's included
1 reading
Hello ! Welcome to this first case study. We are going to make you work on the LVMH case.
What's included
4 videos5 readings1 peer review
Hello ! Welcome to this second case study. Last week, you worked on the case of LVMH. This week, we are going to go into another universe. We would like you to work on the case of a phone manufacturer: Huawei.
What's included
4 videos6 readings1 peer review
Hello ! We are approaching the end of the capstone. This week we have a new case study for you. We leave the world of large companies and go into the world of startups.
What's included
11 videos7 readings4 peer reviews
Recommended if you're interested in Entrepreneurship
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