Welcome to Digital Transformation Strategy! As you probably know, this is the first course in a three part specialization focused on the digital transformation of finance. We'll aim to bring you insights about how digitalization intersects with finance, culled from one of the world's top regions for digital innovation. I'm excited to have you in the class and look forward to helping you learn more about this important topic.
Digital Competition in Financial Services
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
Digital Competition in Financial Services
This course is part of Digital Transformation in Financial Services Specialization
Instructors: Jonas Hedman
38,456 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.6
(975 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 11 hours
Learn at your own pace
92%
Most learners liked this course
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
16 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Digital Transformation in Financial Services Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
Welcome to Digital Competition in Financial Services! We’re excited to have you in the class and look forward to helping you learn more about this important topic. To begin, I recommend taking a few minutes to explore the course site. A good place to start is the navigation bar on the left. Click Course Content to see what material we will cover each week, as well preview the assignments you will need to complete. Click Discussions to see forums where you can discuss the course material with fellow students taking the class. Be sure to introduce yourself to everyone in the Meet and Greet forum! This course should take four weeks to complete. You can check out the recommended course schedule below to see a quick overview of the lessons and assignments you will complete each week. By the time you finish this course, you will have mastered important concepts needed to understand the transformation, learned from best practice in digital industries, and seen how firms in financial services are embracing the new rules of competition. You will be introduced to the Capstone Project for the specialization and have a chance to form some preliminary solutions for a financial service company that is re-inventing itself to compete in finance as a digital industry. Good luck as you get started. We look forward to seeing you in class!
What's included
1 video
The digital transformation is radically rewriting the rules of competition in the financial service industries. In this module, we are exploring the forces shaping the new competitive dynamics: product and service digitization, changing customer demands and new regulations. Together, these forces give rise to completely new market structures that force organizations to compete in new ways.
What's included
8 videos5 readings5 assignments3 discussion prompts
At the heart of the digital transformation rests an increased orientation towards digitally enabled platform-based business models. In this module, we cover how firms compete with platforms and how platforms change the dynamics of affected industries. We explore the workings of the platform, including how to establish a platform core for others to build on and how to manage the relationship to 3rd party developers. We contextualize the ideas behind digital platform thinking using examples both from financial service companies and from the digital giants that excel in platform-based businesses.
What's included
6 videos7 readings6 assignments2 discussion prompts
In this module, we introduce the business ecosystem metaphor as a way to think of and model the increasingly complex relationships between actors in the digital financial service industries. We elaborate on how to deal with relational tensions internally and towards externally. We also address how digital technology strategies become inseparable from business strategy in the digital era.
What's included
7 videos4 readings5 assignments1 discussion prompt
What's included
1 video3 readings1 peer review
Instructors
Instructor ratings
4.5 (228 ratings)Offered by
Recommended if you're interested in Business Strategy
Banco Interamericano de Desarrollo
Fundação Instituto de Administração
Digital Marketing Institute
Università di Napoli Federico II
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
Showing 3 of 975
4.6
975 reviews
- 5 stars
71.20%
- 4 stars
23.15%
- 3 stars
3.58%
- 2 stars
1.02%
- 1 star
1.02%
New to Business Strategy? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.