An old phrase in business is "Build it and they will come". If heard at all today it will be ironically, as entrepreneurs too often make things that nobody really wants. Cryptocurrency became a trillion-dollar industry without anyone being able to name a clear use for it beyond illicit transactions. In this second course we take-up the research outputs perviously generated and apply to them strategic planning to include the most effective analytical tools and stress tests to challenge and improve business models. Then we will review the digital marketing landscape to align the given startup with it's most effective channels of communication for business and consumer users.
Digital Media and Strategic Planning in Technology Markets
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Digital Media and Strategic Planning in Technology Markets
This course is part of Marketing Strategy for Engineers and Technologists Specialization
Instructor: John Svoboda
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
19 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
Build toward a degree
What you'll learn
Analyze competition and substitutes for a tech industry.
Apply leading analytical tools and stress tests to business models.
Apply Social Media strategy across the dominant platforms.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
7 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Marketing Strategy for Engineers and Technologists Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 6 modules in this course
Introduction to Marketing Strategic Analysis.
What's included
4 videos9 readings1 assignment
Learn to Employ the Best Analytical Tools.
What's included
4 videos4 readings1 assignment
What's included
3 videos1 reading1 assignment
Learn Professional Practice in Tech Branding, Content Marketing and Search Engine Optimization.
What's included
3 videos7 readings2 assignments
Employ Social Media Platform Marketing and Influencers.
What's included
7 videos7 readings1 assignment
The Core of Many Tech Marketing Campaigns: Search, Video and Email Marketing.
What's included
4 videos10 readings1 assignment1 peer review
Instructor
Offered by
Recommended if you're interested in Marketing
Coursera Project Network
University of Colorado Boulder
Fundação Instituto de Administração
Johns Hopkins University
Build toward a degree
This course is part of the following degree program(s) offered by University of Colorado Boulder. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
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