En el curso Medios digitales para recursos sanitarios (DMHO), se capacita a los profesionales de la comunicación sanitaria para que aprovechen las perspicacias sociales y conductuales en el diseño, la implementación y la evaluación de las comunicaciones sobre salud en línea. El curso está diseñado como un tutorial integral y basado en pruebas que expone los pasos tácticos principales para diseñar e implementar campañas de salud exitosas en las redes sociales y para evaluar su rendimiento e impacto en las conductas sanitarias. Durante el curso, los estudiantes explorarán las prácticas recomendadas para diseñar mensajes pertinentes y contenidos creativos de la campaña. Al final del curso, los estudiantes serán capaces de implementar una estrategia de comunicación digital con objetivos de campaña accionables y evaluar su impacto a través de métricas de los anuncios, datos de encuestas, costos e indicadores de cobertura.
New year. Big goals. Bigger savings. Unlock a year of unlimited access to learning with Coursera Plus for $199. Save now.
Recommended experience
Details to know
Add to your LinkedIn profile
5 assignments
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
La perspicacia conductual constituye el fundamento sobre el que se basan las estrategias de campañas futuras. Se anima a los participantes a usar este módulo para generar ideas de campañas que puedan aplicar a fin de continuar con el resto del curso.
What's included
8 videos4 readings1 assignment1 peer review1 discussion prompt
Comprensión de las consideraciones claves para fundamentar su estrategia de comunicación sanitaria para un público objetivo definido.
What's included
13 videos5 readings1 assignment1 peer review1 discussion prompt
Demostración del contenido con mejor rendimiento en función de los estándares de la industria —tanto activos orgánicos como planificados—, sujeto a las prácticas recomendadas para diseñar contenidos creativos de campañas sanitarias en línea.
What's included
13 videos9 readings1 peer review
Aprenda a diseñar su estrategia de comunicación digital para lograr un impacto óptimo sin salirse del presupuesto y gane confianza para pulsar el botón de lanzamiento en su estrategia de campaña.
What's included
10 videos6 readings1 assignment1 peer review1 discussion prompt
Fijación de metas tangibles e indicadores claves de rendimiento para campañas de comunicaciones para el cambio social y conductual (SBCC) en el mundo real.
What's included
11 videos4 readings2 assignments
Instructor
Offered by
Recommended if you're interested in Public Health
Banco Interamericano de Desarrollo
Universitat Autònoma de Barcelona
Banco Interamericano de Desarrollo
Why people choose Coursera for their career
New to Public Health? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.