What Is Bayesian Statistics?
December 11, 2024
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Profesional kesehatan masyarakat atau mereka yang tertarik dengan bidang ini
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Kursus DMHO (Media Digital untuk Hasil Kesehatan) akan melatih para profesional komunikasi kesehatan untuk memanfaatkan wawasan sosial dan perilaku dalam merancang, menerapkan, dan mengevaluasi komunikasi kesehatan secara online. Kursus ini dirancang sebagai tutorial yang komprehensif dan berbasis bukti tentang langkah-langkah taktis utama untuk mengembangkan dan menerapkan kampanye kesehatan yang sukses di media sosial, serta mengevaluasi performa dan dampaknya terhadap perilaku kesehatan. Sepanjang kursus ini, pelajar akan mempelajari praktik terbaik untuk merancang pesan dan materi iklan kampanye yang relevan. Pada akhir kursus, pelajar akan dapat menerapkan strategi komunikasi digital dengan tujuan kampanye yang dapat ditindaklanjuti, serta mengevaluasi dampaknya melalui metrik iklan, data survei, biaya, dan indikator cakupan.
Yale dengan senang hati menawarkan kursus ini yang sepenuhnya diterjemahkan ke dalam bahasa: Arab - https://www.coursera.org/learn/digital-media-health-outcomes-ar Prancis - https://www.coursera.org/learn/digital-media-health-outcomes-fr Spanyol - https://www.coursera.org/learn/digital-media-health-outcomes-es
Wawasan perilaku adalah landasan dasar strategi kampanye di masa depan. Para peserta akan didorong untuk menggunakan modul ini guna menghasilkan ide kampanye yang dapat mereka gunakan untuk mengikuti sisa kursus.
8 videos4 readings1 assignment1 peer review1 discussion prompt
Pemahaman tentang pertimbangan utama untuk menginformasikan strategi komunikasi kesehatan untuk target audiens yang ditetapkan.
13 videos5 readings1 assignment1 peer review1 discussion prompt
Pengungkapan konten berperforma terbaik berdasarkan standar industri, baik aset organik maupun terencana, terkait praktik terbaik untuk merancang materi iklan kampanye kesehatan secara online.
13 videos9 readings1 peer review
Pelajari cara merancang strategi komunikasi digital untuk mendapatkan dampak yang optimal sesuai anggaran dan membangun keyakinan untuk melakukan peluncuran strategi kampanye Anda!
10 videos6 readings1 assignment1 peer review1 discussion prompt
Penetapan tujuan yang nyata dan indikator performa utama untuk kampanye SBCC (Komunikasi Perubahan Sosial dan Perilaku) di dunia nyata.
11 videos4 readings2 assignments
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