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Learner Reviews & Feedback for Drug Commercialization by University of California San Diego

4.7
stars
1,268 ratings

About the Course

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

Top reviews

JR

Jan 7, 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

AZ

Nov 9, 2020

Excellent content and lecturers. Great course to finish this specialization. I strongly recommend the three courses for those interested in pursuing a career in pharma or willing to shift.

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101 - 125 of 241 Reviews for Drug Commercialization

By Lim C Y

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Jul 7, 2020

very insightful sharing from industry experts

By Eduardo M V D

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Dec 9, 2020

muy buen curso y manera de encarar los temas

By 121815102004 g

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Jul 23, 2020

very beautifully explained

knowledge is power

By Muhammad B

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Oct 9, 2024

very educational for biotach/pharm students

By Niki P

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May 6, 2020

Good course structure with practical exampl

By swati d

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Jul 3, 2019

Good course to learn ultimate fate of drug.

By Rita S d C B

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Jun 16, 2020

very pratic and with real cases lectures.

By Raneen A A A

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Sep 24, 2020

Its great course and amazing information

By Bilal

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Jan 7, 2019

Very informative and easy to understand.

By Michael

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Jan 2, 2024

I thought this was an excellent course.

By Bui H Q C

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Sep 12, 2020

This course was really rewarding for me

By Maah N C

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May 25, 2023

very interactive and full of knowledge

By JOY P S P

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Apr 18, 2022

easy learning and very understandable.

By Christian V B

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Oct 6, 2019

Very informative and helpful course.

By Akshay S S

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Jul 2, 2019

This course is really helpful for me

By Souparna K

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Sep 26, 2021

It really help me to gain knowledge

By Lý B T

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Aug 27, 2020

Thank you verymuch for the course!

By Rosilin S A f

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Oct 31, 2024

Thanks for this wonderful course.

By 洪承恩

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Jan 11, 2023

這門課讓我學習到新藥是如何商業化的，以及其上市必須經過的複雜流程。

By Brett M

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Sep 25, 2019

Excellent overview and introduct

By YOMBOHORA C

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Jul 31, 2021

INteresting in my fututure life

By Pritam D

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Oct 22, 2023

Great online learning platform

By Meenakshi

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May 11, 2022

They have been really helpful!

By Md. M R

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Mar 24, 2021

Really was a great experience.

By Soumya S

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Oct 18, 2019

I liked the course very much.