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Learner Reviews & Feedback for Drug Commercialization by University of California San Diego

4.7
stars
1,268 ratings

About the Course

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

Top reviews

JR

Jan 7, 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

AZ

Nov 9, 2020

Excellent content and lecturers. Great course to finish this specialization. I strongly recommend the three courses for those interested in pursuing a career in pharma or willing to shift.

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126 - 150 of 241 Reviews for Drug Commercialization

By ala.athith r

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Oct 5, 2023

Great topics and information

By Ow Y Y K

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Aug 10, 2020

Interesting and applicable!

By Milind H I

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Jul 22, 2020

very good knowledge booster

By debaprasad g

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Jun 30, 2020

Very informative sessions.

By Ewmi R

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Oct 8, 2020

A well structured course.

By Luca Z

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Dec 24, 2023

Very useful and complete

By Chalita

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Jun 27, 2021

It's really good course.

By aryan s

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Aug 2, 2024

The best and interested

By Tarek R

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Sep 22, 2021

Good One Learned a lot.

By Matías G

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Aug 11, 2020

Very good introduction

By Stephen

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Nov 12, 2024

Great of everything

By Srinivasa R S

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Aug 13, 2020

Very good Refresher

By E01200514-GOWTHAM R B B

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Sep 20, 2020

Good course for me

By Tao Z

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Nov 19, 2019

Impressive courses

By Tetiana K

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Dec 31, 2020

Great information

By Jacob S

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Nov 10, 2020

Excellent course!

By Raneen A A A

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Sep 24, 2020

It's great course

By aula s

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Jan 6, 2020

Thank you so much

By Neeta C

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Nov 9, 2024

very informative

By Harini

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Jun 29, 2020

It's very useful

By raphael g

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Dec 27, 2019

Very resourceful

By SY

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Sep 19, 2019

Very informative

By Janika M

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Mar 4, 2021

great learning.

By Ali H O A H

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Dec 22, 2020

Thank you all!!

By Dr. S T

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Oct 17, 2020

nice experience