Este curso presenta todos los elementos necesarios para el desarrollo de un comercio electrónico y las variables que se deben considerar para poder vender online, ya sea productos o servicios.
E-commerce Academy
Gain insight into a topic and learn the fundamentals.
4.7
(141 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 13 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Desarrollar habilidades y asumir decisiones que permitan montar un negocio online y ofrecer productos o servicios en la red.
Indagar sobre aquellas ventajas y desventajas que sean más efectivas a la hora de ofrecer productos o servicios y construir un negocio online.
Details to know
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Assessments
17 assignments
Taught in Spanish
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There are 4 modules in this course
Este módulo se divide en tres puntos, en los cuales definiremos qué es el e-commerce, luego veremos qué se necesita para comenzar a montar una tienda virtual y finalmente analizaremos cómo está el e-commerce a nivel mundial y cuáles son los productos y los servicios que más se comercializan.
What's included
4 videos5 readings4 assignments3 discussion prompts
Previamente al desarrollo de nuestro negocio online, debemos tener en cuenta algunos aspectos que serán decisivos para el éxito de este, como el nombre o la marca (branding), las características que tendrá el diseño y la experiencia del usuario (UX).
What's included
3 videos3 readings4 assignments2 discussion prompts
Una vez que se definen los objetivos del negocio online y todos los pasos previos, llega el momento de desarrollar la tienda virtual. Para ello, analizaremos las herramientas disponibles para llevarla a cabo, qué sistema de pago elegiremos y cómo será la logística de distribución de los productos.
What's included
3 videos3 readings4 assignments3 discussion prompts
Además de vender con una web propia, el comercio electrónico se puede ofrecer desde otras plataformas e incluso desde las redes sociales. Y hasta se puede desarrollar un comercio online sin manejar stock propio.
What's included
3 videos3 readings5 assignments2 discussion prompts
Instructor
Instructor ratings
4.8 (30 ratings)
Offered by
Recommended if you're interested in Marketing
Tecnológico de Monterrey
University of California, Irvine
Universidad de Palermo
Universidad de Palermo
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Learner reviews
4.7
141 reviews
- 5 stars
82.39%
- 4 stars
11.26%
- 3 stars
3.52%
- 2 stars
0.70%
- 1 star
2.11%
Showing 3 of 141
NR
4
Reviewed on May 4, 2022
El curso es muy interesantey lo puedes terminar a tu tiempo.
DF
5
Reviewed on Jan 1, 2023
Es básico pero te explica lo que se debe tener en cuenta antes de iniciar un proyecto de E-Commerce. Te aclara el panorama.
AC
5
Reviewed on Oct 11, 2022
Muy buen curso, la maner ade explicar hace que se entienda con facilidad
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Frequently asked questions
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