Back to Effective Sales – An Overview
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Effective Sales – An Overview

Welcome to Strategic Sales Management specialization. This specialization course focus on providing conceptual and practical guidance on sales planning and management. The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company. Concepts discussed in this specialization aim to support the analyses on how to plan sales in alignment with the strategic guidelines of the company. The sales functions are discussed with models and frameworks that support the planning process, which includes assumptions regarding the strategic guidelines, such as aggregate revenue targets, company’s earnings, and expected cash flow from the company’s operations. These variables are all related to the strategy of the company. The target audience of this specialization include professionals with some experience in sales, they might have been promoted to a managing position recently, or they have plans to improve their expertise in the sales area to apply to more challenging positions in the future. Prerequisite for this specialization is general knowledge of business concepts, models, and tools. Professionals who have concluded undergraduate courses of business administration, and also of different areas of knowledge, such as engineering, economics, accounting, and social sciences. It’s also important to emphasize that sales involve a broad range of areas, there are products and services related to agriculture, petrochemical, automobile, aeronautics, chemical, pharmaceutical, medical, insurance, education, retail, and consulting industries, just to mention some examples. That means sales professionals are from all sectors. Therefore, learners of different academic backgrounds may benefit from doing this specialization, which is structured to support sales planning and management from a methodological standpoint. And this approach applies to a diverse range of sectors. The primary learning outcome of this specialization is the improvement of the sales planning and management competencies and skills, by providing a set of concepts, models, tools, and techniques to support the development of the sales plan structure, which will support the sale plan development.

Status: Sales Process
Status: Sales Strategy
IntermediateCourse21 hours

Featured reviews

SS

4.0Reviewed Jan 23, 2019

Very cool course I enjoyed it and was able to use what i learnt in my job

AR

5.0Reviewed Apr 22, 2020

Awesome course and successful material for Sales Specialization. I recommend this to all the sales guys/peers in this community.keep learning!!!

KS

5.0Reviewed Mar 24, 2018

Excellent course for the person who wants to start there career in sales.

A

5.0Reviewed Jun 23, 2020

good course as an introduction to sales strategy and salesforce effectiveness.

GG

4.0Reviewed May 4, 2020

very well down and structured.readings and material are well connected and applicable to real life cases.

AJ

5.0Reviewed Jan 1, 2019

This is the course which teaches the student from the scratch and covers all the basic topics. Best course for a sales person.

LL

5.0Reviewed Aug 15, 2023

This course is insightful and organised in a very interesting way. The modules are fun and yet deliver beyond expectations. The industry expects interviews are amazing and eye opening.

SB

5.0Reviewed Jul 2, 2020

Course help me to understand concept with deep analysis.

AN

4.0Reviewed Nov 2, 2019

Instructors in videos are reading the script over a screen, that made it less efficient to transfer the information. I believe they should prepare and talk free like a live presentation. thanks

BS

5.0Reviewed May 28, 2020

Most professional and informative for faculty and sales people.

SS

5.0Reviewed Jun 29, 2020

Very informatics study materiel and coach, This will definitely help for better understanding, and upgrade the profession

ON

5.0Reviewed Apr 13, 2020

Am very pleased with all the selling skills i have acquired from this course and i can proudly say that i feel more confident to embark on my sales career

All reviews

Showing: 20 of 98

ABHIJEET ROY
5.0
Reviewed Apr 23, 2020
Aldo Rodolfo Vicuña Amaya
5.0
Reviewed Aug 28, 2018
Arabinda aswinikumar jena
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Ahmed Nasr
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Harshavardhan Gowda
3.0
Reviewed Jun 2, 2019
Oliver Nabugonyi
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Rajat Mali
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5.0
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5.0
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Eldar Hasanli
5.0
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5.0
Reviewed Jul 25, 2019
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Reviewed Aug 16, 2023
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5.0
Reviewed May 17, 2018
SANJEEV KUMAR SINGH
5.0
Reviewed Jun 30, 2020