What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself.
Innovation Management
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
Gain insight into a topic and learn the fundamentals.
4.7
(2,084 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 11 hours
Learn at your own pace
93%
Most learners liked this course
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 6 modules in this course
After this week’s studies and the associated exercise, you will understand the meaning of innovation and innovation management. Also, you will learn to identify and differentiate between various types of innovation. As a result, you will become acquainted with basic terminology that will help you to better process and understand the course content of the following weeks.
What's included
6 videos1 assignment
You will learn to how to create and evaluate an innovation strategy. You will be able distinguish between creating and capturing value. The you will able to explain what innovation ecosystems are and why they are so important in today's world.
What's included
10 videos1 assignment
Creativity is essential if an organization wants to gain a competitive advantage. All innovations begin with creating ideas. After this module you will understand what creativity is and how you, other people and groups become more creative. You will also get to know two creativity methods, brainstorming and design thinking.
What's included
7 videos1 peer review
Organizations receive many new ideas from employees, suppliers, and customers. But they often do not realize the innovative potential of these ideas because they fail to properly manage them. By studying this module and doing the associated exercises, you will understand the basic principles of idea management. You will learn how to select and evaluate ideas and in which situations we are likely biased when selecting and evaluating.
What's included
6 videos1 assignment
Implementation is about making sure that the ideas an organization has created and selected will be successfully executed and end up as a market-ready product or service. In this module, we compare two methods that are designed to improve the implementation process: stage-gate and lean. After the this module, you will be able to compare the two methods and determine which one would suit your company better.
What's included
6 videos1 discussion prompt
Successful innovating starts and ends with the people involved. In this module, you will learn how to create an organization that enables employees to be innovative and who can support the innovation activities of the organization. First, you will learn about the principles of structuring teams and the organization. Second, you will understand how leadership and diversity and critical aspects for successful innovation.
What's included
9 videos1 reading1 assignment1 peer review
Instructors
Instructor ratings
4.6 (544 ratings)
Offered by
Recommended if you're interested in Business Strategy
Imperial College London
Michigan State University
University of California, Irvine
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
Showing 3 of 2084
4.7
2,084 reviews
- 5 stars
75.07%
- 4 stars
21.09%
- 3 stars
2.97%
- 2 stars
0.33%
- 1 star
0.52%
New to Business Strategy? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.