Este curso fue diseñado para apoyar a emprendedores y empresarios que se encuentran en la etapa de escalamiento de sus negocios, con el fin de prepararlos para enfrentar los desafíos de esta etapa y tomar las decisiones estratégicas adecuadas que conlleva.
Escalamiento exitoso e Innovación en los Negocios
Gain insight into a topic and learn the fundamentals.
4.8
(135 reviews)
8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
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Assessments
1 quiz, 5 assignments
Taught in Spanish
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There are 7 modules in this course
Escalamiento exitoso e Innovación en los Negocios
What's included
1 video2 readings
En este módulo se abordan los tipos de crecimiento y los diferentes mecanismos para lograrlo, profundizando en la estrategia de innovación en la empresa.
What's included
5 videos3 readings1 assignment
En este módulo se aborda la importancia de contar con un directorio en la empresa y las buenas prácticas que pueden adoptarse para alcanzar los objetivos estratégicos.
What's included
2 videos2 readings1 assignment
En este módulo se profundiza sobre el propósito empresarial, el gobierno corporativo y el rol del Director Ejecutivo en aspectos estratégicos, toma de decisiones, gestión y liderazgo de equipos, implementando un diseño organizacional coherente.
What's included
5 videos1 reading1 assignment
En este módulo se aborda cómo la estrategia y el modelo de negocio de la empresa influye en las decisiones financieras más importantes. Además, se recorren las buenas prácticas del manejo de las finanzas y cómo levantar capital para escalar el negocio.
What's included
7 videos1 reading1 assignment
En este módulo se abordan las distintas estrategias de marketing para escalar, resaltando la importancia de crear una marca valiosa para lograrlo. También, se analiza cómo las herramientas de marketing digital permiten llegar a los nuevos segmentos de clientes y fortalecer la marca.
What's included
3 videos1 reading1 quiz
En este último módulo se profundiza cómo ampliar la presencia en el extranjero y los aspectos a considerar para iniciar operaciones transfronterizas, logrando expandirse de manera efectiva.
What's included
3 videos1 reading1 assignment
Instructors
Instructor ratings
4.8 (41 ratings)
Offered by
Recommended if you're interested in Business Strategy
Universitat Autònoma de Barcelona
Universidad de los Andes
Fundação Instituto de Administração
Universidad Nacional Autónoma de México
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