Big Data vs. Small Data: What’s the Difference?
February 10, 2025
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This course is part of Keller Williams Real Estate Agent Professional Certificate
Instructors: Jen Davis
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(13 reviews)
Recommended experience
Beginner level
No prior experience required to take the Keller Williams Real Estate Agent Professional Certificate.
(13 reviews)
Recommended experience
Beginner level
No prior experience required to take the Keller Williams Real Estate Agent Professional Certificate.
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The Establish Clients for Life with Buyers course explores the comprehensive approach that real estate agents take when working with buyers. You will learn how to generate buyer leads, conduct property showings, and nurture client relationships beyond the transaction’s conclusion, and all the essential steps in between.
By the end of this course, you'll be able to explain how real estate agents: 1. Manage the entire buyer lifecycle, from lead to closed contract. 2. Find buyer leads and how they convert the leads to appointments. 3. Plan and conduct buyer consultations that end with signed buyer representation agreements. 4. Show homes to buyers. 5. Prepare offers, negotiate offers, and get offers accepted. 6. Manage the post-closing process.
Welcome to Working with Buyers, the first module of Establish Clients for Life with Buyers. This module will educate you on how to position yourself as a trusted expert for potential buyers and the places where you can find buyer leads. You will also learn how to create an unbeatable buyer-client experience that continues to grow your database over time.
15 videos11 readings4 assignments3 discussion prompts
Welcome to Buyer Consultations, the second module of Establish Clients for Life with Buyers. This module will help you prepare for and conduct a buyer consultation that ends with a signed exclusive buyer agency agreement.
16 videos3 readings3 assignments
Welcome to Find Homes for Potential Buyers, the third module of Establish Clients for Life with Buyers. This module will help you understand the process of showing homes to potential buyers. You will learn how to recognize different buying signals and how to ask questions to uncover buyers needs, all while maintaining your fiduciary duties.
12 videos7 readings3 assignments3 discussion prompts
Welcome to Make Offers and Negotiate On Behalf of Buyers, the fourth module of Establish Clients for Life with Buyers. This module will teach you how to use data to educate your potential buyers and help them write strong, competitive offers. You will also learn how to prepare for, write, and deliver offers on behalf of your buyers. You will discover common points of negotiation when working with buyers and start to develop negotiation skills that will help you and your buyers win more deals.
16 videos6 readings3 assignments1 discussion prompt
Welcome to Buyer Transactions from Contract to Close, the fifth module of Establish Clients for Life with Buyers. This module will educate you on your responsibilities as a buyer's agent from contract until when buyers are in their new home and beyond. You will learn strategies for protecting transactions to ensure that deals do not fall through at the signing table.
15 videos2 readings3 assignments
Welcome to Maintaining Relationships with Buyers, the final module of Establish Clients for Life with Buyers. This module will educate you on different ways you can maintain relationships post-closing in ways that come from value and continue to grow your database. You will also learn about the various post-close administrative tasks that help set your business up for success in future and new transactions.
7 videos5 readings3 assignments
Please watch and read the review materials for Establish Clients for Life with Buyers before beginning the Peer Review Project.
1 video1 reading1 peer review
Austin, Texas-based Keller Williams, the world’s largest real estate franchise by agent count, has more than 1,100 offices and 187,000 agents. The franchise is also No. 1 in units and sales volume in the United States. Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards agents as stakeholders. For more information, visit https://thrive.kw.com/our-story/.
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