El curso de Estrategia de Identidad de una Marca se centra en el proceso dual de construcción de identidad y desarrollo de estrategia de marca.Comenzando con la exploración del concepto de identidad, el curso te guiará a través de la introspección de la marca y la identificación de sus valores fundamentales y propuesta única.
Estrategia de Identidad de una Marca
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4.7
(19 reviews)
Beginner level
No prior experience required
14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
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Assessments
20 assignments
Taught in Spanish
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There are 5 modules in this course
En este módulo conocerás el proceso de construcción de identidad para generar una estrategia de marca antes de pasar a la estrategia de diseño, utilizando tanto el proceso de marketing como el proceso creativo.
What's included
16 videos1 reading4 assignments
En este módulo aprenderás a cómo dirigir una investigación para descubrir la esencia de la marca.
What's included
13 videos1 reading4 assignments
En este módulo, conoceremos las estrategias para construir una marca utilizando el pensamiento racional y la inteligencia creativa.
What's included
13 videos1 reading4 assignments
En este módulo, aprenderemos cómo diseñar la identidad de nuestra marca.
What's included
12 videos1 reading4 assignments
En este último módulo, aprenderemos cómo desarrollar el contenido según la estrategia de la marca.
What's included
12 videos4 assignments
Instructor
Offered by
Recommended if you're interested in Business Essentials
Coursera Project Network
Tecnológico de Monterrey
IE Business School
Universidades Anáhuac
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Frequently asked questions
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