How to Use a Product Roadmap
September 27, 2024
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This course is part of Professional Success Skills Specialization
Instructor: Gies College of Business, University of Illinois
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(152 reviews)
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Beginner level
This course requires no previous knowledge or skills.
(152 reviews)
Recommended experience
Beginner level
This course requires no previous knowledge or skills.
Identify ethical issues in global business.
Explain what culture is and where culture exists or manifests itself.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Explain what cultural equity is and how brands can become cultural symbols.
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In this course, you will acquire a deep understanding of the importance and role of ethics within and beyond the organization as well as realize the benefits and challenges of a diverse culture and various – and changing – global perspectives. The professional business skills related to ethics, culture, and global perspectives gained through this course will help you to succeed working in any organization.
This module starts with a course introduction, then you will learn to identify what we mean by ethics and moral reasoning. Learn about the “do the right thing” approach, utilitarianism, and theories of justice. Understand why these theories are important for moral reasoning and for commerce. Be familiar with the framework for moral reasoning. Apply this framework in a case analysis.
8 videos6 readings1 assignment1 peer review1 discussion prompt
Distinguish stakeholder theory from managerial shareholder theory. Be able to use stakeholder theory in the framework for moral reasoning. Apply the model to one case, e.g., Merck, BHP or the Oil Rig.
6 videos3 readings1 assignment
Globalization has brought dramatic changes to the marketplace. A proliferation of global brands brings diverse cultures to a consumer population that is also growing culturally diverse. This module discusses what globalization is, and how it is connected to four forces: growing multiculturalism, cultural mixing, global competition, and connectivity/co-creation. We will analyze what culture is, how it manifests itself, and how culture varies around the world. We will close this module by acknowledging that brands can be tangible representations of culture that embody the values and ideals of a cultural group.
6 videos3 readings1 assignment1 peer review
This module discusses how culture can be brought to the fore of the mind to guide our judgments and behaviors. We will learn that culture is represented in our heads as a network of elements linked to a central concept. When this network is activated in our minds, we exhibit a tendency to assimilate our behavior to what our culture prescribes.
4 videos3 readings1 assignment
This module reviews how people respond to the juxtaposition of cultures at the same time in the same object, a phenomenon we label culture mixing. We will learn that culture mixing has both cognitive and attitudinal consequences. People can respond favorably or unfavorably to culture-mixed stimuli depending on a variety of personal and contextual factors. We will examine these factors in order to predict when people will respond positively or negatively to culture mixing.
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The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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Reviewed on Feb 2, 2022
we have explore the knowlegble and experience good perfom
Reviewed on May 31, 2024
Muy buenn curso, lo recomiendo, eespero que todos puedan tener la voluntad de tomarlo y aprender sobre esto
Reviewed on Sep 21, 2024
Un curso de calidad. Maestros muy dinámicos y preparados, ejemplos verídicos y prácticos y un entorno de mucho aprendizaje y disciplina. Me encantó!
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