Facebook Marketing: 2025 Strategy Guide
January 15, 2025
Article
Instructor: Kathleen Bergner
95,373 already enrolled
Included with
(1,203 reviews)
Recommended experience
Beginner level
Familiarity with Facebook, Google slides, and Google docs.
(1,203 reviews)
Recommended experience
Beginner level
Familiarity with Facebook, Google slides, and Google docs.
Set up a Facebook Business Page and learn to post content
Promote successful posts to effectively grow your audience and promote your business
Add to your LinkedIn profile
Only available on desktop
By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Set up a business page on Facebook to establish your company on Facebook
Learn how to Navigate your Facebook account including setting up advertisements
Learn how to post content to promote your page
Learn how to boost a post to gain more attention
Learn how to engage with Facebook users
Grow your audience on Facebook
Familiarity with Facebook, Google slides, and Google docs.
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
1,203 reviews
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19.80%
4.97%
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Showing 3 of 1203
Reviewed on Sep 22, 2022
I have got more idea about how to manage facebook activities. fcafebook updated more features . Upadation is required.
Reviewed on Nov 2, 2020
I have got the skill I wanted for my Facebook page. Thank you Coursera and DOST PHilippines. Thank you, Maam Kathleen Bergner for imparting your knowledge.
Reviewed on Dec 12, 2021
This course is really useful for the person who start to create facebook page to promote their business. All the instruction and guideline are very clear.
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