Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,146 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

KA

Sep 28, 2022

This felt very useful as an overview/foundational course. The combination of different styles of learning (listening/reading/writing/quizzes) made the entire course feel less static and more engaging.

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

Filter by:

5201 - 5225 of 5,406 Reviews for Foundations of Digital Marketing and E-commerce

By Khan Z

•

Jun 30, 2024

thanks

By Mayank S

•

Jul 24, 2023

Great!

By Omaia Y H a A

•

Jan 27, 2024

Omaia

By Anh T B

•

Oct 27, 2023

great

By yammsaw a

•

May 13, 2023

great

By valleti y

•

Oct 18, 2022

NICE

By Javeed I

•

Sep 27, 2022

good

By Rujal D

•

Sep 23, 2022

good

By Mansi A

•

Oct 5, 2024

good

By Sudarshan J

•

Aug 22, 2024

good

By Aiman S

•

Aug 22, 2024

Good

By Nguyễn T K A

•

Aug 21, 2024

Good

By Aleem M

•

Aug 3, 2024

Good

By SNEHA S

•

Jul 29, 2024

good

By Muhammadjon A

•

May 9, 2024

good

By JYOTI

•

Apr 29, 2024

good

By Ankit J

•

Apr 20, 2024

GOOD

By Saurav S

•

Apr 16, 2024

GOOD

By Alexander R

•

Dec 20, 2023

good

By Sinan K

•

Oct 29, 2023

best

By Hicham D

•

Oct 18, 2023

GUUT

By Mehmoona i

•

Aug 31, 2023

nice

By ABDELLAH T

•

Aug 20, 2023

good

By Josue R

•

Aug 9, 2023

Good

By Janet N N

•

Jul 18, 2023

good