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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,146 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

KA

Sep 28, 2022

This felt very useful as an overview/foundational course. The combination of different styles of learning (listening/reading/writing/quizzes) made the entire course feel less static and more engaging.

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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1301 - 1325 of 5,406 Reviews for Foundations of Digital Marketing and E-commerce

By Zeeshan A

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Jul 24, 2023

Hello, I'm Zeeshan from Pakistan. I thankful to coursera for giving authentic and great information.

By Jaya A

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Jul 18, 2023

I have learned so much about Digital Marketing and how Google's SEO works and targets the customers.

By FÁBIO S

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Jul 5, 2023

Excelente curso e obrigado pelos ensinamentos e oportunidade de estudar em uma instituição renomada.

By Zulea M

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Jul 3, 2023

easy to understand ,enjoyed every step and I'm glad to have acquired new skills in digital marketing

By Saifullah I

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Jun 22, 2023

It was a great experience and I have gain a lot of knowledge about e-commerce and digital marketing.

By Alvaro S

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Jun 14, 2023

Very well structured course, updated and of great importance for current trends in the labor market.

By Fiorella N L R

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May 30, 2023

Everything learned in this course was extremely incredible, all the Google professionals are bosses.

By Muhammad A

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Jan 7, 2023

very beneficial course . best course for beginner to understand basics for google digital marketing.

By Cevin J

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Dec 20, 2022

Extremely informative and solidified my decision to transition to a new career in digital marketing.

By Anna C

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Nov 16, 2022

Great entry level course, videos were informative without being too long. Glossary terms were great!

By Danica M R

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Jul 4, 2022

Pacing is great and just enought to not make students get bored with too much reading or information

By Yunxia C

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Oct 22, 2024

Me siento muy contenta con los avances y con la manera en que estoy aprendiendo, estoy entusiasmada

By Muhammad H H

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Aug 29, 2024

This course is very beneficial as it lays down the foundations of digital marketing and E-commerce.

By Rick M

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Aug 22, 2023

A good foundation and I am looking forward to rounding out my knowledge basics in digital marketing

By Babu R B

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Mar 3, 2023

i have gain lots of knowledge from this course .instructor are so amazing , Thank you Team Coursera

By SHARIFAH R

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Feb 28, 2023

The course is informative and interesting. It's easy follow, you can finish it in less than a week.

By Devahooti S

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Feb 8, 2023

Its a very good course and all the basic terms used in DM has been explained in a layman's language

By Benjamin I

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Nov 1, 2022

nice lecture notes and videos. nice facilitators and in depth explanations of the various concepts.

By Kerri H

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Oct 20, 2022

Absolutely loved this certification and believe it is extremely valuable to earn in today's society

By Ronan J

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Sep 6, 2022

I absolutely loved learning about the industry, and I am excited to see where the future takes me.

By Juan J G P

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Jul 9, 2022

Gracias. clarifica conceptos, motiva y nos permite seguir adelante con nuestra carrera profesional.

By Melanie G

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May 10, 2022

This course is life changing, you can definitely tell the google team put a lot of heart into this!

By Nokulunga s

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Sep 24, 2023

i loooove the course its just what i wanted knowledge skills tutors videos everything just perfect

By Edwin S

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Aug 31, 2023

A lot of general information explain in a clear way. The motivational part in the videos is a plus

By anghy j

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Aug 12, 2023

this course open my mindset and encorage me to persue a new future so i am very gratefull for that