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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,146 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

KA

Sep 28, 2022

This felt very useful as an overview/foundational course. The combination of different styles of learning (listening/reading/writing/quizzes) made the entire course feel less static and more engaging.

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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1401 - 1425 of 5,406 Reviews for Foundations of Digital Marketing and E-commerce

By Bilal A

•

Sep 6, 2023

Good foundational course for anyone trying to switch into marketing field or want to skill-up

By syed h I

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Sep 1, 2023

Really enjoyed learning here. Much Recommended for those who want to learn basics of DM & EC.

By Lafoundra D

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Jul 26, 2023

Great course! So glad I was able to participate and learn from professionals in the industry.

By David G

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Jul 12, 2023

This course is excellent, Easy to follow and the tutors speak in a way that is easy to follow

By Aakash K

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Jul 8, 2023

Course was fairly simple yet very informative , learnt a lot , content delivery was excellent

By Ahana K

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Jun 23, 2023

it was a wonderfull experiece to complete the course.wishing to move ahead with other course.

By Viktoriia B

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Jun 15, 2023

Very good course for beginners. It also helps experienced marketers to systematize knowledge.

By Nataliya F

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Jun 8, 2023

Exceeded my expectations. This course uses a holistic approach and engages the learner a lot.

By Nadine A

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May 1, 2023

It was a great general introduction to the world of E Commerce and Digital Marketing, thanks!

By Mansoor A P

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Jan 4, 2023

It is very professionally designed, any one with zero prior experience can learn this course.

By Tehseen U

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Jan 3, 2023

Great Platform

I will learn a lot about digital marketing, Branding and how to grow business.

By Tanishkka S

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Nov 28, 2022

i have not received shareable certificate yet for this course. kindly upload the certificate.

By Britney D

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Nov 28, 2022

This course is good to give you a clear overview of what digital marketing and e-commerce is.

By Rama K G

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Oct 28, 2022

One must get into this course to learn digital marketing from basics. Really simple, & easy.

By Shweta M

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Sep 1, 2022

I learnt a lot. I thought it would be very basic course but it has another level. go for it.

By Deepak K

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Jul 14, 2022

Good course to know and understand about the fundamentals of Digital marketing and E-commerce

By VARUGHESE T

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Jun 21, 2022

It was a great time to learn Digital marketing & E-commerce.Relevent content and great topics

By Laila B

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Jun 6, 2022

If you feel as if you dont know anything about digitl marketing, this is the course for you!

By Pawan S

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Oct 19, 2024

This course is best for who want to build there foundational knowledge in digital marketing.

By TUOYOR C

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Sep 21, 2024

It equips student's with the necessary knowledge and skills needed in a career in marketing.

By Mariam K

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Aug 25, 2024

Entire course is easy to understand and any one interested into Digital Marketing must do it

By Habibur R

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Dec 26, 2023

The course is really amazing. It has given me a solid understanding about Digital Marketing.

By Arijit S

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Oct 16, 2023

The best course for anyone who wants to enter the field of digital marketing and e-commerce.

By ifrah n

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Sep 14, 2023

I

enjoy every part

and it really help me to understand

the fundamentals

of digital marketing

By Sasha J

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Aug 23, 2023

found it interesting and simple to understand making the entire course relatable to oneself.