GenAI for Market Research Analysts is a comprehensive exploration of how Generative Artificial Intelligence (GenAI) is revolutionizing the field of market research. This course offers an in-depth understanding of the capabilities of GenAI in this domain and provides practical strategies for leveraging these powerful tools in day-to-day market research activities.
GenAI for Market Research Analysts
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Identify the capabilities of GenAI for basic role-specific market research functions.
Examine real-world applications to leverage GenAI for streamlining work and fostering innovation in market research functions.
Deploy strategies and tactics to responsibly integrate GenAI into market research practices, while maintaining human oversight and accountability.
Skills you'll gain
Details to know
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Recently updated!
July 2024
Assessments
1 assignment
Taught in English
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There is 1 module in this course
This course offers an in-depth understanding of the capabilities of GenAI in this domain and provides practical strategies for leveraging these powerful tools in day-to-day market research activities. Through discussions, video demonstrations, and hands-on activities, learners will gain insights into how GenAI can enhance productivity in data analysis, trend forecasting, customer segmentation, survey creation, and competitive analysis.
What's included
6 videos5 readings1 assignment1 peer review
Instructor
Offered by
Recommended if you're interested in Marketing
University of Michigan
Coursera Instructor Network
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Frequently asked questions
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