This intermediate-level course has been designed and tailored for those seeking to leverage the power of generative AI to optimize keyword research and enhance SEO outcomes. During the engaging lessons, delivered by Marketing Specialist, Antón Jáuregui, you will develop the confidence and skills to integrate GenAI tools into your SEO strategy. You’ll learn how the use of GenAI tools can streamline your keyword research, ensuring precision and efficiency. Through practical, step-by-step guidance, you’ll uncover the possible applications of popular GenAI tools, as well as how to utilize these and get the best out of them.
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June 2024
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There are 3 modules in this course
This course is designed to equip you with the necessary knowledge to leverage GenAI for keyword research, helping you develop key skills to integrate AI tools into your workflows. In this course, you'll gain a practical understanding of strategically using AI tools to streamline your keyword research process and apply actionable strategies for integrating these AI tools into your SEO workflows.
What's included
1 video1 reading
This lesson will provide you with context for the course. You'll begin with a brief explanation of the purpose of keyword research in SEO, then continue with an introduction to GenAI and its current applications.
What's included
2 videos1 reading1 assignment
In this lesson, the different strategies you can use to leverage AI in your keyword research processes will be discussed. You will learn to implement strategies using GenAI to automate and optimize keyword research processes.
What's included
3 videos1 reading2 assignments
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Recommended if you're interested in Marketing
Coursera Instructor Network
University of California, Davis
Coursera Instructor Network
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Reviewed on Sep 24, 2024
I found the course extremely informative. It guided me in the best way possible. I'll implement the SEO strategies I learned here and see the results they bring.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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