Generative AI in User Research and Design Thinking

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Generative AI in User Research and Design Thinking

This course is part of Mastering User Centric Design with Generative AI Specialization

Instructors: Rishabh Jain

Included with Coursera Plus

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3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

15 hours to complete

3 weeks at 5 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

15 hours to complete

3 weeks at 5 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Master AI Tools for User Research
Synthesize and Interpret Research Data
Apply AI to generate Strategic Insights

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

Build your subject-matter expertise

This course is part of the Mastering User Centric Design with Generative AI Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

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There are 3 modules in this course

Ready to revolutionize your design process? In today's fast-paced world, creating products and services that truly resonate with users is paramount.

This course dives deep into the power of human-centered design, exploring how Design Thinking and user research can transform your approach to creating impactful solutions. In this course, you'll learn how to harness the potential of generative AI to supercharge your design process, from gathering insights to generating innovative ideas. Discover how to seamlessly integrate AI tools into your workflow to master user research, extract meaningful data, and generate groundbreaking strategies. This course will equip you with the knowledge and skills to create truly user-centric experiences while understanding the ethical implications of AI. By the end of this course, you'll be able to confidently apply AI-powered design thinking to deliver exceptional products and services. You will also master AI tools for user research, synthesize and interpret research data, and apply AI to generate strategic insights. All you need is a curious mind and a will to learn. Experience as Design Thinking practitioner, or as Business Consultants would be an added advantage. This course does not need any programming skills.

This module explores the transformative role of Artificial Intelligence in user research, offering a comprehensive understanding of how AI can enhance and streamline various research processes.

What's included

8 videos8 readings1 peer review2 discussion prompts2 ungraded labs4 plugins

8 videosTotal 30 minutes

Course Introduction1 minutePreview module
Design Thinking: Overview 4 minutes
Introduction to using AI in User Research 3 minutes
Crafting Effective Prompts: Strategies 5 minutes
Crafting Effective Prompts: Demo4 minutes
Setting the Course: Pre-Discovery in Design Research 1 minute
Using Mind Mapping to Identify Gaps 4 minutes
Using AI tools for Mind Mapping - Demo5 minutes

8 readingsTotal 94 minutes

Course syllabus 2 minutes
Disclaimer2 minutes
Generative AI and the Future of Design Thinking10 minutes
Design Thinking Fundamentals15 minutes
User Research - The Importance & The Future10 minutes
Pre-Discovery in Design Research 15 minutes
Tips & Tricks for Effective Mind Mapping10 minutes
Hands-On Activity instructions (FigJam)30 minutes

1 peer reviewTotal 30 minutes

The B2B Buyer Journey30 minutes

2 discussion promptsTotal 20 minutes

Generative AI and User Centric Design10 minutes
Prompting Frameworks - Your Take10 minutes

2 ungraded labsTotal 120 minutes

Strategies for Creating Effective Prompts30 minutes
Prompting Frameworks90 minutes

4 pluginsTotal 51 minutes

Great Design Starts with Empathy | Jason Nam | TEDxYouth@ISPrague15 minutes
Doing User Research | A Day in the Life a Product Manager15 minutes
Mind Mapping Explained and Demonstrated in Five Minutes!6 minutes
How to Make a MIND MAP in PowerPoint15 minutes

This module provides a thorough exploration of primary research methods, equipping learners with the essential skills and knowledge to conduct effective and insightful user research from scratch.

What's included

9 videos4 readings4 assignments4 ungraded labs

9 videosTotal 32 minutes

Overview of Secondary Research1 minutePreview module
AI Powered Document Analysis 3 minutes
Using AI in Competitive Analysis4 minutes
Welcome to Primary Research0 minutes
Introduction to Primary Research 3 minutes
Collating Secondary Research Findings: A Step-by-Step Guide 3 minutes
Collating Secondary Research Findings - Demo 5 minutes
Preparing a Discussion Guide 3 minutes
Preparing a Discussion Guide - Demo6 minutes

4 readingsTotal 65 minutes

Secondary and Primary Research: The Cornerstones of Design Thinking15 minutes
Secondary Research - an Introduction10 minutes
Hands-on Activity - Document Analysis with GPTs 30 minutes
More about Primary Research10 minutes

4 assignmentsTotal 60 minutes

Challenge - User Research20 minutes
Challenges - Steps to Primary Research20 minutes
Self Reflection - A Prep for User Research10 minutes
Self Reflection into Primary Research10 minutes

4 ungraded labsTotal 195 minutes

Document Analysis with AI45 minutes
Competitor Analysis using AI90 minutes
Collating Secondary Research Findings30 minutes
Preparing a Discussion Guide30 minutes

This module focuses on synthesizing primary research data, employing AI-driven techniques like affinity mapping and pattern recognition to identify key themes. Participants learn to create user journeys using Chat GPT, gaining insights into user behavior and preferences. The module also covers AI-powered insight generation for strategic decision-making, preparing participants to apply synthesized data effectively in user-centric design and planning.

What's included

7 videos8 readings2 assignments1 ungraded lab5 plugins

7 videosTotal 22 minutes

Synthesis - Navigating User Research Insights2 minutesPreview module
Data Collection for Synthesis - Demo2 minutes
Building Affinity Maps using AI - Demo2 minutes
Generating Insights0 minutes
Create User Journeys with GPTs3 minutes
Creating User Journeys with GPT - Demo9 minutes
Wrapping Up1 minute

8 readingsTotal 87 minutes

Synthesizing UX Research10 minutes
Hands-On Activity instructions (FigJam)30 minutes
How to set up a Customer Journey10 minutes
Data Science, Design Thinking, and User Research10 minutes
AI-Powered Tools for UX Research: Issues and Limitations10 minutes
Prompting Frameworks10 minutes
Congratulations5 minutes
Acknowledgments2 minutes

2 assignmentsTotal 30 minutes

Challenge - Analyzing Research20 minutes
Self Reflection - Synthesizing Research Data10 minutes

1 ungraded labTotal 30 minutes

Create User Journeys using Generative AI30 minutes

5 pluginsTotal 55 minutes

Affinity diagrams in 5 minutes5 minutes
Journey Mapping 10115 minutes
NextGen Talks Ep 11: Design Thinking in the age of AI15 minutes
Data Science + Design Thinking: Perfect Blend to Achieve The Best User Experience - Michael Radwin15 minutes
How Generative AI Will Change Consulting5 minutes

Instructors

Rishabh Jain

Fractal Analytics

1 Course295 learners

Offered by

Fractal Analytics

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Frequently asked questions

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

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The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

Generative AI in User Research and Design Thinking

What you'll learn

Skills you'll gain

Details to know

See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise

Earn a career certificate

There are 3 modules in this course

Preparation for Discovery

What's included

Research

What's included

Synthesis

What's included

Instructors

Offered by

Recommended if you're interested in Business Essentials

Design Thinking: Discovery Tools

Setting a Generative AI Strategy

Google Prompting Essentials

Generative AI for Executives and Business Leaders - Part 1

Why people choose Coursera for their career

New to Business Essentials? Start here.

Open new doors with Coursera Plus

Advance your career with an online degree

Join over 3,400 global companies that choose Coursera for Business

Frequently asked questions

When will I have access to the lectures and assignments?

What will I get if I subscribe to this Specialization?

What is the refund policy?

More questions