What Is Design Management?
April 17, 2024
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Hoje, as marcas são uma parte essencial dos negócios. Durante este curso, analisaremos os principais elementos que compõem uma marca, bem como as etapas e ações estratégicas que as fortalecem. Ao final do curso, você terá uma visão clara das implicações da gestão de marcas e do impacto que ela tem sobre as organizações e a realização de seus objetivos.
Os objetivos do curso 3 são os seguintes: • Identificar e compreender os componentes básicos da estrutura da marca. • Conhecer e aplicar estratégias para o fortalecimento da marca. • Definir as diferentes metodologias para avaliar uma marca e medir seu desempenho.
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Tecnológico de Monterrey es una de las instituciones educativas privadas sin fines de lucro más grande en Latinoamérica, con más de 98,000 estudiantes en preparatoria, licenciatura, y posgrado.
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