This course describes what it means to be an entrepreneur and clarifies some of the distinguishing characteristics of technology entrepreneurship. Entrepreneurial concepts, processes, & support systems are introduced from a holistic perspective. Methods and strategies for idea and opportunity recognition and development are provided to help identify new product ideas and solutions. Core concepts introduced include market gap analysis, sustainable competitive advantage, vision, mission, and customer value proposition.
Getting Started with Technology Startups
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Getting Started with Technology Startups
This course is part of Technology Entrepreneurship Specialization
Instructor: John E. Thomas
2,447 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.2
(17 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 40 hours
Learn at your own pace
Build toward a degree
What you'll learn
By successfully completing this course, you will be able to describe technology entrepreneurship and the entrepreneurial mindset.
You will be able to explain and apply the concepts of entrepreneurial motivation, orientation, and support systems.
You will also be able to recognize and develop new product ideas, as well as develop an initial idea for a new product or service.
Lastly, you will be able to design vision, mission, sustainable competitive advantage, and value proposition statements.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
6 quizzes
Taught in English
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This course is part of the Technology Entrepreneurship Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course
This session introduces the concept and practice of technology entrepreneurship and what it means to be an entrepreneur. Myths and benefits of entrepreneurship are reviewed, and entrepreneurial thinking is presented. The ability to fulfill a personal sense of purpose that makes a positive impact on the world is viewed from an entrepreneurial perspective.
What's included
8 videos9 readings1 quiz1 peer review
Foundational entrepreneurial concepts, processes, & support systems are examined including the entrepreneurial mindset, self-efficacy, and the capacity to hold multiple perspectives. The concept of entrepreneurial orientation and self-assessment provide a basis for identifying motivators and supports for developing new product and service ideas.
What's included
9 videos10 readings1 quiz1 peer review
This session introduces some of the options, methods, and strategies for recognizing new product or service ideas and opportunities. Market gap analysis is combined with a personal skills and resource inventory approach to identifying customer problems and unmet needs. Learners will propose their initial ideas for a new product offering to be used in course projects.
What's included
7 videos7 readings1 quiz1 peer review
This session introduces key concepts, tools, and methods for developing new product ideas and opportunities. Design thinking is introduced, and the internal and external dimensions of the entrepreneurial landscape are reviewed. The meaning and importance of establishing a sustainable competitive advantage is presented. Learners will review, revise, and refine their initial ideas for a new product offering and describe a customer value proposition.
What's included
7 videos9 readings1 quiz1 peer review
The concepts of entrepreneurial vision and mission are introduced and a method for their design is presented. The relationship between vision, mission, and business strategy is explained and an overview a basic business model is provided. Learners are guided to construct vision, mission, and strategy statements for their new venture.
What's included
6 videos7 readings2 quizzes1 peer review
Instructor
Instructor ratings
4.2 (6 ratings)Offered by
Recommended if you're interested in Entrepreneurship
The University of Tokyo
UNSW Sydney (The University of New South Wales)
Coursera Instructor Network
University of Colorado Boulder
Build toward a degree
This course is part of the following degree program(s) offered by University of Colorado Boulder. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
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