Marketing Management: What Is It and Why Does It Matter?
January 22, 2025
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Instructor: Google Career Certificates
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Use generative AI tools to help develop ideas and content, make more informed decisions, and speed up daily work tasks
Write clear and specific prompts to get the output you want - you’ll apply prompting techniques to help summarize, create tag lines, and more
Use AI responsibly by identifying AI’s potential biases and avoiding harm
Develop strategies to stay up-to-date in the emerging landscape of AI
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Google AI Essentials is a self-paced course designed to help people across roles and industries get essential AI skills to boost their productivity, zero experience required. The course is taught by AI experts at Google who are working to make the technology helpful for everyone.
In under 10 hours, they’ll do more than teach you about AI — they’ll show you how to actually use it in the real world. Stuck at the beginning of a project? You’ll learn how to use AI tools to generate ideas and content. Planning an event? You’ll use AI tools to help research, organize, and make more informed decisions. Drowning in a flooded inbox? You’ll use AI tools to help speed up those daily work tasks, like drafting email responses. You’ll also learn how to write effective prompts and use AI responsibly by identifying AI’s potential biases and avoiding harm. After you complete the course, you’ll earn a certificate from Google to share with your network and potential employers. By using AI as a helpful collaboration tool, you can set yourself up for success in today’s dynamic workplace — and you don’t even need programming skills to use it.
Discover how AI works and explore foundational AI concepts, such as machine learning (ML). Learn about the rise of generative AI and how to perform tasks with it. By the end of this module, you’ll have an understanding of the capabilities and limitations of AI tools and how to integrate generative AI in the workplace.
11 videos4 readings2 assignments1 plugin
Leverage generative AI tools to speed up work tasks and boost your productivity. Examine the important role humans play in the effective use of AI, and understand the types of workplace tasks you can augment with AI. By the end of this module, you will be able to determine if AI is right for a given task and how to use AI to accelerate workflows.
11 videos5 readings3 assignments
Write effective prompts to get the output you want. Learn how to incorporate prompting techniques, such as few-shot prompting, into your work. Understand how generative AI tools produce output and the importance of evaluating output before using it. By the end of this module, you will be able to write clear and specific prompts and produce outputs that help accomplish workplace tasks.
9 videos5 readings3 assignments1 plugin
Use AI responsibly by mitigating unfair biases and inaccuracies. Learn how to apply a framework of AI harms to sample workplace scenarios and recognize the security risks of using AI in the workplace. By the end of this module, you will gain an understanding of how to use AI responsibly and effectively, and a checklist to help you do it.
8 videos2 readings1 assignment
Continue developing your skills within the current and emerging AI landscape. Learn about the ways organizations have leveraged AI and consider how these innovations may inspire your own AI-powered workplace solutions. By the end of this module, you will develop a strategy to stay up-to-date with future AI developments.
9 videos4 readings3 assignments1 plugin
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Grow with Google is an initiative that draws on Google's decades-long history of building products, platforms, and services that help people and businesses grow. We aim to help everyone – those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.
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Reviewed on Jun 21, 2024
firstly ,I will thanks google for making this course . It was really helpful and joyful journey for me. It helped me to understand "how AI can be used to make life easy and productive ".
Reviewed on Jul 2, 2024
Informative if you want to learn more about AI. Provides basics about AI and you will learn through activities how to better your prompting skills in using AI tools. Definitely recommend!
Reviewed on Feb 4, 2025
The Google AI Essentials is the best course it help me to learn the fundamental of AI and models, i really like this course the explanation and assignments help you to understand better about AI.
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You probably already know that AI is short for artificial intelligence. But what does that mean exactly? AI refers to computer programs trained to do complex actions that usually require human brain power — and potentially a lot of time and effort — to accomplish. Simply put, AI can help with challenging tasks. When you learn to use AI tools effectively in your job, it can help you speed through some of those not-so-fun, routine tasks you dread to tackle, which can give you the time and space you need to concentrate on big-picture thinking or reach your goals more quickly.
For example, you can use AI tools to help summarize notes, analyze dense spreadsheets, and create an engaging presentation. You can even use AI tools to help draft a detailed sales report and highlight key insights that you can share with your coworkers and managers. By learning how to augment your work with AI, you can set yourself up for success in today’s dynamic workplace — and you don’t even need programming skills to use it.
Generative AI is a specific form of AI that focuses on creating new content like text, images, or other media based on examples it’s been trained on. Some AI tools accept text or speech as input, while others also take videos or images.
An exciting feature of generative AI tools is that you can give them instructions with natural language, also known as prompts. So, no coding is needed. During Google AI Essentials, you’ll practice using a conversational AI tool like Gemini, where you’ll experience using natural language to ask Gemini questions or brainstorm with it.
In the workplace, you can use generative AI tools to get creative inspiration, boost your productivity, and make your ideas even bigger. For example, let's say you need to develop a new product. You can prompt the AI tool to help brainstorm ideas. Then, after reviewing the output, you can refine your ideas with additional prompts. You can even use an AI tool to generate a presentation outline to explain the product further and an image generator to create visuals for your presentation.
AI is quickly transforming today’s workplace. It makes sense, then, that developing a strong understanding of how to use the technology could give you a competitive edge in a variety of industries. But beyond helping you cultivate a fruitful career, AI can make your days at work more productive, too.
AI can tackle routine tasks on your to-do list, help you enhance the quality of your work, empower you to make informed decisions, and generate new content for you. Stuck for ideas at the beginning of a project? Use AI as a creative collaboration tool. Drowning in a sea of emails? Use AI tools to help draft responses so you can clear out that inbox quickly. Need to make a quick promo video to market a new product? Just prompt an AI tool with your ideas and assets.
Google AI Essentials is taught by AI experts at Google who are working to make the technology helpful for everyone. In under 10 hours, they’ll do more than teach you about AI — they’ll show you how to actually use it. You’ll get practical, hands-on experience augmenting your current and future work tasks with AI. Through videos, readings, and interactive exercises, you’ll learn how to use generative AI tools, create effective prompts, use AI responsibly, and select the right AI tools for your work needs.
This self-paced course is accessible to everyone and is designed to fit into busy schedules. You don’t need any technical experience to begin, and the skills you’ll learn can be applied to a variety of roles across industries. After you complete the course, you’ll earn a certificate from Google to share with your network and potential employers
This course is designed for anyone who feels swamped - like there’s never enough time to tackle the work that actually matters to them and their company. It’s created for anyone who wants to supercharge their skillset and improve their productivity. With Google AI Essentials, you can develop the essential AI skills you need to be successful in today’s workplace, zero experience required.
You’ll gain hands-on experience using a variety of AI tools to accomplish different workplace tasks. From conversational AI tools to text-to-image generators, each activity comes with a list of AI tools you can choose from to learn how to get the job done.
Within each module, there are hands-on activities to practice using AI tools across many different real workplace scenarios. These activities provide an opportunity to learn by doing - learners will develop practical skills that can be applied immediately to their work or can be showcased to employers. For example, in module 3 where you’ll discover the art of prompt engineering, you’ll use a conversational AI tool to help develop ideas and generate content to promote a product. You’ll incorporate AI into creative tasks such as brainstorming ideas for a presentation.
Google AI Essentials includes 5 modules:
1. Introduction to AI
2. Maximize Productivity With AI Tools
3. Discover the Art of Prompt Engineering
4. Use AI Responsibly
5. Stay Ahead of the AI Curve
After you complete the course, you’ll earn a certificate from Google to share with your network and potential employers.
Having a certificate from Google is a concrete way to show current and future employers your competency in AI, an increasingly essential skill set.
We understand that technology is moving fast, so we update our content regularly to make sure it stays relevant.
Yes, Google AI Essentials is an online course that you can complete at your own pace.
Google AI Essentials costs $49 on Coursera. When you purchase the course, you’ll have access to all course materials, including videos, activities, readings, and graded assessments. After you complete the course, you’ll earn a certificate from Google to share with your network and potential employers.
If you are interested in financial assistance for Google AI Essentials, you may be eligible for financial aid via Coursera through the course page. Recipients of financial aid have full access to course content and assignments required to earn a certificate. To apply, go to the course page on Coursera and click the “Financial aid available” link next to the “Enroll” button.
Google AI Essentials was designed and built by subject-matter experts and AI practitioners at Google.
Google Career Essentials are short courses designed to help you build in-demand skills to grow your career. Whether you’re looking to add a skill to your resume, apply a new skill to uplevel your work, or simply learn something new, the course will help you quickly gain valuable competencies. At the end, you’ll earn a certificate to showcase to potential employers.
Google Career Certificates take about three to six months to complete and prepare you for entry-level jobs in specific career fields like Cybersecurity, Data Analytics, Project Management, IT Support and others. At the end, you’ll unlock job search support including 1-on-1 career coaching, an exclusive job board with 150+ employers, and more.
Google AI Essentials is available in Arabic, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (BR), Spanish, Turkish, and Ukrainian.
Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.
If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.
Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.
If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.
This course is one of a few offered on Coursera that are currently available only to learners who have paid or received financial aid, when available.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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