4 Careers in Designing Machine Learning Systems
March 28, 2024
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This course is part of Hotel Management: Distribution, Revenue and Demand Management Specialization
Instructor: Peter O'Connor
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In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.
Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner. In addition detailed information about the hotel’s competitive environment will be provided by several industry partners. Video interviews with senior managers from the property will be used to supplement written material to create a more real world experience. As the new Director of Business Development hired to help the hotel decide how to proceed, you will evaluate the hotel’s current policies and performance, making recommendations for improvements and and plan how best to implement them.
In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment.
6 videos5 readings1 peer review
Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.
1 video1 peer review
Having completed your analysis and had feedback from your peers, it’s now time to make your recommendation as to what the hotel should actually do.
1 video1 peer review
Assuming that the board approves your recommendation, and having had feedback from your peer, you next need to assess the operational implications of implementing your strategy.
1 video1 peer review
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
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Reviewed on Jun 18, 2019
Good introduction and interesting practical exercises during the last week. A lot of good content, lot of work and good reward at the end!
Reviewed on Jul 15, 2020
Thank you ESSEC Business School for the Hospitality Management course. It was a remarkable learning journey. All the best.
Reviewed on Jul 3, 2017
Not that many people gave helpful feedback to me about my project, but I would still recommend this course.
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