Understanding and implementing an effective account strategy is crucial because it enables organizations to focus their resources efficiently, enhancing profitability and ensuring long-term customer loyalty. The goal of an account strategy is to maximize the value of the account for both the customer and the company, leading to increased revenue and long-term partnership.
How to Develop an Account Strategy
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
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Assessments
3 assignments
Taught in English
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There are 3 modules in this course
The objective of this course is to provide a foundational understanding of Account Strategy, defining its essential role in strategic business planning and emphasizing its significance in driving business growth and customer success. This course aims to foster predictable and sustainable business growth through proactive customer-centric strategies.
What's included
1 video1 reading
This lesson introduces the core concepts of Account Strategy, its benefits, and how to understand your Customers and the competitive landscape.
What's included
3 videos2 readings1 assignment
This lesson focuses on setting Strategic Account goals, developing customized solutions, identifying opportunities and managing risks, building relationships, using data-driven decision-making, and creating actionable account plans.
What's included
3 videos2 readings2 assignments
Instructor
Offered by
Recommended if you're interested in Business Strategy
Copenhagen Business School
West Virginia University
Duke University
University of London
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